CDP Technology Lead
Job
Fisher Investments
Garland, TX (In Person)
Full-Time
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Job Description
Experteer Overview In this Technology Lead role, you own and scale personalization, customer data, and consent across Fisher's digital ecosystem. You will bridge engineering, data, and marketing to connect CDP, data platforms, and activation channels. The role focuses on defining a scalable decisioning layer and standards for data flows, enabling real-time and batch personalized experiences. You'll collaborate with cross-functional teams to translate goals and regulatory requirements into measurable, compliant solutions. This is a hands-on leadership position with meaningful impact on how we engage users at scale.
Compensation / Benefits
- Manage CDP (Tealium), personalization (Dynamic Yield), and consent management across digital channels
- Define and implement the decisioning layer connecting Databricks, CDP, and activation platforms (web, Client Center, SFMC, OTT)
- Establish standards for event tracking, tagging, data flows, and consent capture for real-time and batch use cases
- Lead design and execution of personalization and consent strategies ensuring consistent targeting, compliance, and experience across channels
- Partner with Marketing, Product, Data, and Compliance to translate goals and regulatory requirements into scalable solutions Tasks
- 8+ years of experience in software engineering, digital platforms, or marketing technology
- Hands-on experience with CDP platforms (Tealium, Segment, Adobe RTCDP, or similar)
- Experience implementing personalization or decisioning platforms (Dynamic Yield, Optimizely, Adobe Target, etc.)
- Experience with event-driven architecture, data pipelines, and API-based integrations
- Experience working with consent management, privacy frameworks, or regulated data environments
- Translate business and regulatory requirements into technical solutions Key requirements
- 100% paid medical, dental, and vision premiums for you and dependents
- 50% 401(k) match, up to IRS maximum
- 20 days of PTO plus 10 paid holidays
- Family support programs including caregiver leave and fertility/family health assistance
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