General Manager Recreational Dispensary Confidential Boulder, CO Job Details Full-time $52,303.34 - $65,000.00 a year 20 hours ago Benefits Health insurance Dental insurance Paid time off Parental leave Vision insurance Employee discount Qualifications Customer communication Retail industry sales team management experience Managing retail teams Marketing management Attention to detail Retail store experience Organizational skills Sales strategy Business operations Sales leadership Retail management Management experience within retail industry Full Job Description GENERAL MANAGERBoulder, Colorado | Full-Time | Salaried Our company is not looking for someone to simply manage a dispensary. We are looking for someone who wants to build one. We are seeking an experienced, highly motivated General Manager to lead our Boulder recreational dispensary and help establish it as a successful, recognizable part of the Boulder cannabis community. This is a hands-on leadership position for someone who understands that a successful dispensary requires much more than keeping daily operations running. It takes strong leadership, creativity, accountability, exceptional customer service, a motivated team, and a manager who is willing to take ownership and make things happen. We are a growing Colorado cannabis company with a licensed grow, an established Denver dispensary, and our new Boulder location.

The General Manager will become an important part of our company family, working closely with ownership, our Washington Park dispensary team, and our cultivation team. This position comes with significant responsibility and opportunity. The right candidate will understand the importance of building sales, creating customer loyalty, developing a strong team, and establishing a presence within the Boulder community.

THE BOULDER PIECE

This is not just another retail management position located in Boulder. We are looking for someone who genuinely knows and loves Boulder — someone who has a connection to the city and people in it and wants to represent both the company and the community they live in. The General Manager will be the face of our Boulder location and will play a major role in introducing our brand to the local market. We are looking for someone who can combine their knowledge of Boulder with their passion for cannabis, retail, and community-building.

This role will involve:

Building relationships within the Boulder community. Identifying opportunities for local partnerships and collaborations. Creating reasons for customers to choose our store. Understanding the Boulder customer base and local market. Helping establish our dispensary as a trusted and recognizable part of the community. Representing our company values both inside and outside of the store. We want someone who sees Boulder as more than just a place to work — someone who wants to become part of the community they serve.

ROLE OVERVIEW

The General Manager will oversee all aspects of daily dispensary operations while working directly with ownership to build a profitable and successful Boulder location. This role requires someone who can balance operational excellence with creative revenue growth. The ideal candidate will have strong retail leadership experience, cannabis industry knowledge, exceptional organizational skills, and the ability to take initiative without needing constant direction.

SALES & REVENUE RESPONSIBILITIES

Driving revenue will be a major focus of this position. The General Manager will be responsible for developing and executing strategies to increase customer traffic, improve sales performance, and grow the Boulder location.

Responsibilities include:

Creating and implementing ideas to increase revenue. Identifying opportunities to bring new customers into the store. Increasing customer retention and repeat visits. Developing creative promotions and customer engagement strategies. Analyzing sales trends and identifying areas for improvement. Monitoring daily, weekly, and monthly sales

COMPLIANCE & ATTENTION TO DETAIL

Cannabis is a highly regulated industry, and operational accuracy is critical. The General Manager will be responsible for maintaining compliance with: Colorado Marijuana Enforcement Division (MED) regulations. Applicable Boulder cannabis regulations. Company policies and procedures. Inventory management requirements. Employee compliance standards. Store operational procedures.

Responsibilities include:

Maintaining accurate records. Ensuring employees follow all required procedures. Identifying compliance issues before they become problems. Maintaining a clean, organized, and professional retail environment. Ensuring attention to detail throughout daily operations. Monthly Inventory and sale reports Strong organizational skills and the ability to notice small details are essential in this position.

QUALIFICATIONS & REQUIREMENTS

Required:

Previous management or leadership experience (cannabis industry preferred) Strong retail operations experience. Excellent communication skills. Strong organizational skills. Ability to manage multiple priorities. Exceptional attention to detail. Strong problem-solving abilities. Ability to lead and motivate a team. Ability to work independently and take initiative. Willingness to work evenings, weekends, holidays, and additional hours when business needs require it. Ability to represent the company professionally within the Boulder community.

Cannabis Experience:

Cannabis industry experience is strongly preferred. Experience with the following is highly valued: Colorado dispensary operations. MED compliance. Cannabis inventory systems. METRC. Retail cannabis sales. Budtender training. POS system Flowhub Maui, Treez, Dutchie etc. Cannabis product knowledge. Cannabis customer service.

Pay:

$52,303.34 - $65,000.00 per year

Benefits:

Dental insurance Employee discount Health insurance Paid time off Parental leave Vision insurance

Work Location:

In person