DTC & Hospitality Coordinator

Founded in Monterey County in 1972, Scheid Family Wines is one of the fastest growing wine companies in the country with extensive estate vineyard holdings and a state-of-the-art winery campus. In addition to our flagship Scheid Vineyards brand, we produce and market a portfolio of global brands, including Ryder Estate, District 7, VDR, and Sunny with a Chance of Flowers, plus other regional and national private label brands. At Scheid Family Wines, sustainability is one of our guiding principles and we subscribe to a holistic definition of the word: something that can be maintained long-term. As custodians of the land, we're committed to respecting and preserving our environment. Through the years, we've received major sustainability and organic certifications across our vineyards and winery. Towering above it all is the 400-foot-tall wind turbine that supplies us—and over 200 homes in the surrounding neighborhood—with 100% clean and renewable energy.

SUMMARY:

The Hospitality Coordinator is responsible for supporting Wine Club operations, including member communication, database management, shipment execution, transaction processing, and resolving service-related issues, while maintaining accurate customer records and supporting initiatives to grow and retain membership. This role also supports the overall promotion of the Scheid Vineyards brand through a variety of functions including social media, DTC online sales, digital communication, order fulfillment, and general e-commerce activities. This position requires an outgoing personality, strong attention to detail, and the ability to multi-task with excellent time management and organizational skills. The right candidate is intelligent, highly motivated, and works well as part of a team.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Assist in daily Wine Club tasks, including member communication, database updates, shipment execution, and resolving service issues. Process member transactions, monitor membership activity, and maintain accurate customer records. Support the implementation of loyalty programs and initiatives aimed at growing and retaining membership. Coordinate logistics and assist in the execution of tasting room and DTC promotional events. Maintain knowledge of ongoing events, promotions, and community partnerships. Deliver world-class service to guests and members through in-person, phone, and email communication. Support online DTC sales by maintaining website assets and product listings. Ensure smooth processing and fulfillment of online orders. Respond to customer inquiries and troubleshoot issues related to digital orders. Create content for social media platforms (Facebook, Instagram, etc.) Propose and schedule content to promote engagement, special offers, and events. Assist in crafting email campaigns, newsletters, and event collateral. Assist with the planning, preparation, and execution of on- and off-site events including Wine Club gatherings, community pours, and private experiences. Liaise with vendors, partners, and internal teams to ensure smooth event logistics.

EDUCATION AND EXPERIENCE 1-3

years in Sales or Marketing support, preferably in the wine industry BA or BS degree in related field a plus Prior E-Commerce experience preferred

REQUIRED SKILLS LANGUAGE

• Ability to effectively communicate with clients and business affiliates
• Ability to read and write required professional correspondence
• Ability to effectively communicate and present information to co-workers, clients, and the public

TECHINICAL

• Basic working knowledge of Microsoft Office suite
• Knowledge of social media platform optimization GENERAL
• Extremely organized with high level of attention to detail
• Must be able to adapt to ever changing priorities and deadlines
• Enthusiastic about wine and ready to 'tell the story'
• Ability to be flexible around events or peak seasons
• Ability to work occasional long hours or weekends during events

PHYSICAL DEMANDS

• While performing the duties of this job, the employee is regularly required to talk or hear.

Frequently required to stand, walk, use hands and fingers to handle or feel objects and/or keyboard. Required to reach with hands and arms; climb or balance; stoop, kneel, or crouch. Must be able to occasionally lift and/or move up to 40 lbs. Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus. This job requires use of the computer and phone.

WORK HOURS/LOCATION

• This position will report in person to our Executive Offices in Salinas, CA.

This position will typically be scheduled for 40 hours per week, Monday-Friday. Schedule/hours subject to change as needed based on staffing demands. This position classification is Full-Time Regular. Please note this job description is not designed to cover or contain a complete listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities or activities may change at any time with or without notice. Scheid Family Wines offers competitive base compensation, bonus, and benefits package including medical, dental, vision, life and disability insurance, matching 401(k) and paid time off. Employees enjoy a large discount on our products. Scheid Family Wines is an Equal Opportunity Employer.

Pay:

$24.00 - $26.00 per hour

Benefits:

401(k) 401(k) matching Dental insurance Health insurance Paid time off Vision insurance

Work Location:

In person