Brand Events Manager

Brand Events Manager - Experiential Strategy (Remote - NY or SF/Bay Area) We are seeking a Brand Events Manager with a strong strategic marketing mindset, not a traditional event producer. This role is focused on how events drive brand perception, audience engagement, and measurable business outcomes, with ownership of strategy from planning through execution. This is an opportunity for someone who has led high-impact consumer or industry events and understands how to translate business objectives into intentional, data-informed event experiences. This role is best suited for professionals from brand marketing, experiential marketing, or integrated marketing teams within consumer-facing organizations. What You'll Do Event Strategy & Attendee Experience Define the overall event strategy aligned to brand and business objectives Design the attendee journey from invitation through post-event engagement Partner with creative and agency teams to ensure execution aligns with strategic vision Shape event environments, guest flow, and experience touchpoints to drive engagement Registration & Event Marketing Own event registration platforms (e.g., Swoogo, Cvent, or similar) Manage RSVP strategy, audience segmentation, and attendance forecasting Partner with marketing teams to execute event promotion and drive registrations Use data and insights to optimize conversion, attendance, and capacity planning Onsite Experience & Operations (Strategic Oversight) Oversee onsite execution including guest experience, logistics alignment, and hospitality Ensure all operational elements support the intended brand experience Partner cross-functionally with internal teams and agency partners for execution support Planning, Reporting & Optimization Conduct post-event analysis and performance reporting Translate insights into recommendations for future event strategy Stay informed on industry trends and competitive event experiences Partner with compliance/legal teams where applicable for approvals and governance What We're Looking For 5+ years of experience in event strategy, experiential marketing, or brand marketing Experience leading flagship or high-visibility consumer or industry events Strong understanding of registration platforms (Swoogo, Cvent, or similar) Experience using RSVP data to inform attendance forecasting and operational decisions Proven ability to design and execute end-to-end attendee journeys Experience partnering with creative teams, marketing teams, and external agencies Strong cross-functional leadership experience with executive visibility Highly organized, detail-oriented, and comfortable working in fast-paced environments Ability to translate business objectives into measurable event outcomes Equal Opportunity Employer / Disabled / Protected Veterans The Know Your Rights poster is available here: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf The pay transparency policy is available here: https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf For temporary assignments lasting 13 weeks or longer, AppleOne is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required. We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team. AppleOne participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program.

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//e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf We also consider for employment qualified applicants regardless of criminal histories, consistent with legal requirements, including, if applicable, the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records, including, if applicable, the San Francisco Fair Chance Ordinance. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.