Tasting Room Host

Promote and execute DTC wine sales while managing expenses, build relationships with Rhys Vineyards visitors, hosting, planning, and managing new and existing DTC customers, developing a unique wine experience at our Estate Winery located at 11715 Skyline Boulevard, Los Gatos

CA 95033. PROFESSIONAL RESPONSIBILITIES

Hospitality/On-Site Estate Winery, Winery Operations/DTC engagement

• Provide in-person, high-touch, memorable consumer and trade experiences that are gracious, personal, and productive. Develop the on-site tasting structure and strategy (pricing, elements, flow, pairings) to maximize engagement, education, and revenue
• Ensure all phases of guest correspondence (reservation and follow-up) and experience are delivered with a gracious tone, refined verbiage, and professional business etiquette.
• Collaborate with the team to create captivating program/membership concepts, exciting tasting and educational programs, and innovative marketing materials.
• Retain and increase the lifetime value of existing club members through engagement, consistent follow-up, and outstanding customer service.
• Regularly report progress and business growth using relevant metrics and adapt strategy to enhance future growth.
• Through a comprehensive referral network, build and maintain existing partnerships to accelerate brand awareness, grow visitation, and drive customer acquisition and retention.
• Actively set up and manage our reservation system through TOCK or another versatile platform.
• Communicate with the winemaking team, scheduling tastings, interactions, and tours to support the customers' and businesses' needs.
• Respond promptly to and resolve all guest inquiries (email and phone).
• Collaborate with the Wholesale Sales team to host memorable trade visits that build on the connection and promotion of Rhys & Aeris across the country in key markets.
• Working with our winemaking team, order fulfillment, and additional third-party partners to ensure orders are delivered in a timely and pristine manner. Event Planning and Execution
• Work with the winery team and sales team to develop and execute the yearly on-site and local events schedule
• Plan, promote, and execute on-site, wine dinners with recognized guest chefs and commensurate partners Financial Reporting and Forecasting
• Achieve annual revenue and visitor budgeted forecasts.
• Manage and achieve the department budget, sales goals, and projections and provide monthly Budget to Actual reports to management.
• Generate monthly DTC sales reports and capture all necessary metrics to evaluate the overall performance of the hospitality program with a focus on conversion, retention, engagement, and attrition.