Assistant Director, Marketing and NIL

at University of Delaware in Newark, Delaware, United States Job Description University of Delaware Equal Employment Opportunity Statement The University of Delaware is an Equal Opportunity Employer which encourages applications from Minority Group Members, Women, Individuals with Disabilities and Veterans. The University's Notice of Non-Discrimination can be found at http://www.udel.edu/aboutus/legalnotices.html

Job No:

502986

Work Type:

Staff Location:

Newark, DE Categories:

Athletics, Full Time

PAY GRADE

28E

CONTEXT OF THE JOB

The Assistant Director, Marketing and NIL at the University of Delaware is a valued member within the University and Department of Athletics, Community and Campus Recreation (DACCR), upholding and embracing the department mission of Achieving Excellence Together. The purpose of the Marketing and Engagement team is to connect and inspire the Delaware Athletics and Recreation community through engagement initiatives, creative content and event experiences with a focus on a deep understanding of the University of Delaware brand and its traditions. Under the general direction of the Assistant AD, Marketing and Engagement, the Assistant Director, Marketing and NIL executes a wide variety of broadly based marketing and promotions activities for Delaware Athletics, Community and Campus Recreation (DACCR) (inclusive of the UD Ice Arenas and Outdoor Pool). Additionally, this position will assist with marketing efforts for the Bob Carpenter Center external events. This position will assist with experiences and attendance of the University of Delaware faculty/staff and students at athletic events and successfully positioning/enhancing the Delaware brand. Successful execution of this role will result in increased support for Blue Hens Athletics teams, improved overall attendance at events, and increased school spirit, and increased revenue generation. Along with that, this role will ensure NIL opportunities and activations are consistently met for student-athletes, while also driving additional opportunities through collaboration with the state, businesses, community, and collective(s).

MAJOR RESPONSIBILITIES

Develop and implement marketing strategies for various intercollegiate athletics programs, for the purpose of encouraging increased attendance and revenue generation. Execute planned assets that include but are not limited to emails, social graphics, signage, and printed promotional items. Assist the Marketing and Engagement team with the execution of marketing strategies for football and mens and womens basketball for the purpose of encouraging increased renewal retention, attendance and revenues. Assist in creating, planning, and executing a diverse marketing strategy for the Carpenter Sports Building, UD Ice Arenas, Outdoor Pool and Community and Campus Recreation - directed at students, faculty, staff, alumni, and community members (where applicable). Develop and implement marketing strategies for select outside events at the Bob Carpenter Center (concerts, family shows, etc.). Perform market research and create feedback mechanisms (surveys, etc.) Implement a weekly, monthly, and annual strategies for web and social media engagement of all recreational programming and team sport activity (club sports and intramurals). Partner with the UD Office of Communication and Marketing and UD Intercollegiate Athletics multimedia to ensure consistency of branding and messaging both departmentally and university wide. Communicate with vendors for the production of promotion Equal employment opportunity, including veterans and individuals with disabilities.

PI283561125

To view full details and how to apply, please login or create a Job Seeker account