Overview We are seeking a dynamic and strategic Restaurant Brand Manager who is fluent in Mandarin to lead the development and execution of compelling brand strategies within our restaurant portfolio. This role offers an exciting opportunity to shape brand storytelling, enhance digital presence, and drive innovative marketing initiatives that resonate with diverse audiences. As a key driver of brand growth, you will leverage your expertise in multichannel marketing, industry trends, and cross-functional collaboration to elevate our brand presence locally and globally. This position is ideal for passionate marketing professionals eager to make a significant impact in the hospitality industry through strategic management and creative excellence. Key Responsibilities： Develop and execute brand and marketing strategies aligned with the company's business goals and brand vision, with a strong focus on growth in the U.S. restaurant market. Lead and manage the Brand Department, taking ownership of brand strategy, execution, project timelines, and results. Plan and drive integrated online and offline marketing campaigns to increase brand awareness, customer engagement, traffic, and sales conversion. Lead team development, work allocation, coaching, performance management, and performance evaluations. Conduct market, consumer, and competitive research; analyze data to identify growth opportunities and adjust strategies accordingly. Provide strategic direction for marketing content, visual identity, and campaign creative to ensure consistency with brand positioning and target audiences. Partner closely with Operations, Sales, and other departments to ensure brand and marketing strategies support overall business objectives. Manage project priorities, budgets, and resource allocation to improve the Brand Department's overall efficiency and return on investment. Qualifications： Bachelor's degree in Business, Marketing, Business Administration, Brand Management, or a related field preferred. 3+ years of marketing experience in the U.S. restaurant industry, with demonstrated experience in brand strategy and marketing campaign execution. 5+ years of hands-on marketing experience in the U.S. mainstream market; restaurant, hospitality, or multi-unit consumer brand experience strongly preferred. Proven experience independently managing a team of 3 or more, including goal setting, work allocation, performance management, and team development. Strong business acumen and marketing mindset, with a clear understanding of how branding and marketing contribute to traffic, sales, customer growth, and overall business performance. Strong commercial aesthetic judgment and brand sensibility, with the ability to evaluate whether visual direction, content, and creative concepts align with brand positioning and target audiences—not simply execute design work. Fluent in both English and Mandarin, with strong cross-functional communication, business communication, and negotiation skills. Strong capabilities in market research, consumer insights, data analysis, and competitive analysis. Ability to independently develop marketing strategies, plan campaigns, and lead teams through successful execution. Proficiency in digital marketing tools, social media platforms, and marketing analytics tools. Who We're Looking For： At its core, this role is not simply about design execution or content production—it is about managing and growing the brand as a business. We value candidates with strong commercial awareness, market insight, marketing strategy, brand judgment, team leadership, and a results-driven mindset. If you are a strategic and creative marketing leader who understands both brand and business, and you are excited about leading a team to drive long-term brand growth, we'd love to hear from you.

Pay:

$100,000.00 - $120,000.00 per year

Benefits:

401(k) Flexible schedule Paid time off Ability to commute/relocate: Flushing, NY 11355: Reliably commute or planning to relocate before starting work (Required)

Experience:

the U.S.

restaurant industry:

3 years (Required)

Language:

Mandarin (Required)

Work Location:

In person