Skip to main content
Tallo logoTallo logo

Find Jobs

Find Jobs Near You – Available Work in Your Location

Skip to job details

Back to Results

Apply for this opportunity

To apply for this job, you'll continue to an external website or email application.

Ghost City Tours

Training Ambassador

Choose a Location

This role is available in multiple locations. Pick one to apply.

Career Insights for Travel / Tour Guide

See where this job fits in the broader career landscape. Knowing your career path helps you see what's possible from here.

Scorecard

Based on Massachusetts data

Review key factors to help you decide if this role fits your goals. How is this calculated?

Were these scores useful?

What they do

A Travel or Tour Guide leads tours for groups of visitors or tourists. Leads tours of museums or famous or historic sites, and provides visitors with details and anecdotes about the history and significance of buildings, artwork or collections. Travels with a group of tourists, plans site visits and daily itineraries, interprets languages, and shares specialized knowledge about a country or city with the group.

$41,064 / year median in Massachusetts

+12% projected growth

Explore Career

Job Description

Position Summary A Designated Ambassador Trainer is the in-market keeper of the Ghost City Ambassador standard. Trainers turn new hires into certified Ghost City Ambassadors and help current Ambassadors keep improving — through structured training, live-tour observation, and specific, behavior-based coaching. Every guest experience Ghost City delivers passes through an Ambassador that someone trained. This role exists to make sure that training is excellent, consistent, and honest. A Designated Training Ambassador is trusted to prepare people for the moment they stand alone in front of paying guests — and to tell the truth, constructively, about whether they are ready.
The core standard is simple:
Every trainee deserves honest preparation. Every Ambassador deserves honest feedback. Every guest deserves the experience they paid for. What This Role Is — and Is Not This role is: a trainer, a coach, an observer, a mentor, and a working example of the Ambassador standard.
This role is not:
a hiring role or a management role. Designated Ambassador Trainers do not recruit, interview, or hire candidates, and they do not make scheduling, discipline, or separation decisions. Those responsibilities belong to the Tour Guide Manager. The Trainer's job is to develop people and to give the TGM accurate, specific, evidence-based information about trainee and Ambassador performance. The Trainer supplies the evidence; the TGM makes the decisions. Essential Responsibilities New Ambassador Training Lead training sessions using approved Ghost City tour routes, stories, curriculum, and standards. Prepare trainees for certification: material retention, storytelling and delivery, voice projection, pacing, guest interaction, group management, safety awareness, and company protocols. Run shadow tours and support each trainee's first solo tours, including a first-tour debrief in coordination with the TGM. Track each trainee's progress and flag concerns to the TGM early — attendance issues, slow material retention, coachability problems, or guest-readiness doubts. An early, honest flag protects the trainee, the guests, and the company. Treat training as an active evaluation period, consistent with the
Ghost City Ambassador Standard:
support and coach every trainee fully, and report the evidence of their readiness accurately. Keep trainees moving. Time-to-certification matters — run sessions as scheduled, offer make-up paths when conflicts arise, and never let a trainer-side delay stall a cohort. Ongoing Performance Training Observe live tours (announced or unannounced, as directed by the TGM) and evaluate delivery against the Ambassador standard. Deliver feedback using the four-part structure: the standard, the observed issue, the impact on guests, and the required change. Feedback is specific and behavioral — never personality labels.
Coach skill gaps:
projection, pacing, transitions, story moments, energy, guest interaction, and group management. Deliver retraining for Ambassadors on improvement plans, as directed by the TGM, and report on progress. Complete written coaching reports that are factual, specific, and job-related. Recognize strong performance specifically — improvement after coaching, standout reviews, professional handling of difficult guests. Recognition is part of training. Upholding the Standard Model the Ambassador standard personally: reliability, punctuality, preparation, professionalism, and city pride. A Trainer who does not meet the standard cannot credibly teach it. Apply the same standard to every trainee and Ambassador. Consistency is what makes the standard real. Maintain confidentiality around trainee performance, coaching conversations, and evaluations. Communicate professionally and promptly with the TGM through proper channels. Core Competencies Credibility. The Trainer meets the Ambassador standard themselves and has the tour-delivery skill to demonstrate, not just describe, what good looks like. Coaching skill. The Trainer can diagnose why a tour isn't working and prescribe a specific, practicable change — "slow down at story stops and face the group before key moments," not "be better." Objectivity. Evaluations are based on evidence and the standard, not friendship, favoritism, or charisma. Directness with warmth. The Trainer can tell someone the truth about their performance in a way that makes them want to improve rather than quit or become defensive. Reliability. Training sessions and observations are commitments. Trainees and TGMs must be able to count on the Trainer absolutely. Written communication. Coaching reports are clear, specific, and useful to a TGM making decisions. Judgment and discretion. The Trainer handles sensitive performance information and public-facing situations with professionalism. Required Qualifications Experience leading tours to a high standard — a certified Ghost City Ambassador in good standing is strongly preferred; equivalent guiding, teaching, or live-performance training experience considered. Demonstrated pattern of reliability, professionalism, and strong guest feedback. Ability to observe a performance and translate it into specific, behavior-based verbal and written feedback. Strong verbal communication and comfort coaching adults with varied backgrounds and experience levels. Availability during evenings, weekends, holidays, and peak tourism periods. Ability to walk assigned tour routes, remain on feet for full tours, and work outdoors in varying weather and nighttime conditions. Access to reliable transportation to and from tour locations. Preferred Qualifications Current or former Ghost City Ambassador performing at the Model Ambassador level. Experience training, teaching, directing, stage-managing, or coaching performers or public speakers. Deep familiarity with the local market's tours, routes, stories, and history. Performance Expectations A successful Designated Ambassador Trainer consistently: Certifies trainees who are genuinely ready — new Ambassadors who pass through their training arrive at their first solo tour prepared, audible, and professional. Keeps cohorts on schedule, with no trainer-caused delays between hire and certification. Flags at-risk trainees to the TGM early rather than letting concerns surface after certification. Produces coaching reports that are specific and behavioral, and that TGMs can act on. Coaches Ambassadors to measurable improvement, visible in reviews and follow-up observations.
Models the standard:
arrives on time, prepared, and professional for every session and observation, without exception. Trainers are evaluated on the readiness of the people they train, the quality and consistency of their coaching, and their own reliability and professionalism. Physical and Environmental Requirements This role involves attending and leading outdoor walking tours and training sessions in public areas. Trainers must be able to walk and stand for the duration of tours, speak loudly and clearly to a group, navigate city sidewalks, streets, stairs, curbs, and crowds, work in evening and nighttime conditions, and perform duties in varying temperatures and weather, subject to company safety policies. Role Fit This role is best suited for someone who takes real satisfaction in another person's improvement — who enjoys watching a nervous trainee become a confident Ambassador and knows the specific coaching that got them there. It suits people who can hold a firm standard and a warm tone at the same time. This role is not well suited for someone who avoids difficult conversations, softens evaluations to stay liked, plays favorites, wants a leadership title without doing development work, or wants hiring or management authority — this role carries neither. The Trainer's Standard Designated Ambassador Trainers are expected to uphold three core standards: Prepare people honestly. No trainee should reach their first solo tour unready, and no trainee should be certified on hope. Coach behavior, not personality. Feedback is specific, evidence- based, tied to the guest experience, and delivered with respect. Model what you teach. The Trainer is the standard, made visible. Reliability, preparation, and professionalism are demonstrated before they are taught.
Pay:
From $30.00 per hour
Work Location:
In person