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Customer Engagement Manager | Base + Bonus & Benefits
Job
Pentasia
Denver, CO (In Person)
$120,005 Salary, Full-Time
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Job Description
The Opportunity My client, a leading US-facing gaming and entertainment business, is in the search for a Customer Engagement Manager to own and shape an innovative free to play games strategy. This newly created role offers a true blank canvas. You will be responsible for designing and delivering a compelling free to play experience that drives customer acquisition, engagement, retention, and long-term loyalty. Working cross-functionally, you will act as the central owner of this channel for the US market, blending creativity, commercial acumen, and data-driven decision-making. Key Responsibilities Develop and lead the overarching free to play games strategy, informed by customer data, insights, and market trends Own the end-to-end execution of free to play campaigns, from concept through launch and optimization Advocate for and implement a best in class promotional and engagement plan Analyze player behavior, campaign performance, and engagement metrics to refine strategy and maximize ROI Collaborate closely with product, development, analytics, and CRM teams to continuously enhance the free to play offering Leverage commercial insight to work with third party providers, negotiating and optimizing value across partnerships Partner with the wider CRM function to deliver cross-sell strategies, migrating free to play users into real-money sports betting and casino products Act as a channel owner for the US market, ensuring alignment with broader customer engagement and brand objectives Skills & Experience Proven experience in CRM, customer marketing, product marketing, analytics, or commercial roles Demonstrated success in developing customer engagement programs with a strong focus on customer acquisition and retention Strong analytical capability, with the ability to translate complex data into clear, actionable insights Solid understanding of customer segmentation, value modeling, and ROI-driven decision making Passion for free to play games, including social, fantasy, casino, or peer to peer gaming experiences Technical fluency and experience with platform integrations is an advantage Experience managing small teams and collaborating cross-functionally within a larger organization Highly organized, self motivated, and comfortable operating autonomously Salary & Benefits Salary range: $105,000 - $130,000 per annum (depending on experience) Annual bonus plan Comprehensive health and wellness benefits 33 days PTO per year 401(k) with company match