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C
Citizen
Creator Growth Marketer
Career Insights for Diversity, Equity, and Inclusion Manager / Director
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Scorecard
Based on New York data
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What they do
A Diversity, Equity, and Inclusion Manager or Director develops and executes plans to make workforces more diverse and to foster an inclusive workplace culture. They are typically members of the human resources team and influence talent acquisition, learning and development, talent management, and other functions related to hiring, promotion and company culture.
$171,546 / year median in New York
+19% projected growth
Job Description
What this is Citizen is building an army of 1,000 active creators per month who film, share, and report in real time from their neighborhoods. This person owns that program end to end — recruiting, paying, managing, and growing a creator network that turns ordinary people into the eyes of their city. It's part talent scout, part community operator, part growth hacker. It runs every night. What you'll do Build and operate the creator recruitment pipeline from 50 to 1,000 active creators/month Own creator incentives: payment structures, milestone rewards, exclusives, partnerships Run the creator community daily — Slack or Discord, nightly engagement, content feedback, momentum Source and close media and partnership deals that expand the creator pool (local news, influencers, neighborhood orgs) Work with product to define the tooling creators need and surface friction points back into the roadmap Define and track the metrics: creator activation rate, retention, content volume, incident creation lift What we're looking for 4+ years running creator programs, influencer networks, or community growth at a consumer app or media company Has personally built a community from scratch — not inherited one Comfortable owning a program that runs nights and weekends; this isn't a 9-5 Strong taste in video content and an instinct for what goes viral Experience with incentive design and creator economics