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Citizen

Creator Growth Marketer

Career Insights for Diversity, Equity, and Inclusion Manager / Director

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Based on New York data

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What they do

A Diversity, Equity, and Inclusion Manager or Director develops and executes plans to make workforces more diverse and to foster an inclusive workplace culture. They are typically members of the human resources team and influence talent acquisition, learning and development, talent management, and other functions related to hiring, promotion and company culture.

$171,546 / year median in New York

+19% projected growth

Explore Career

Job Description

What this is Citizen is building an army of 1,000 active creators per month who film, share, and report in real time from their neighborhoods. This person owns that program end to end — recruiting, paying, managing, and growing a creator network that turns ordinary people into the eyes of their city. It's part talent scout, part community operator, part growth hacker. It runs every night. What you'll do Build and operate the creator recruitment pipeline from 50 to 1,000 active creators/month Own creator incentives: payment structures, milestone rewards, exclusives, partnerships Run the creator community daily — Slack or Discord, nightly engagement, content feedback, momentum Source and close media and partnership deals that expand the creator pool (local news, influencers, neighborhood orgs) Work with product to define the tooling creators need and surface friction points back into the roadmap Define and track the metrics: creator activation rate, retention, content volume, incident creation lift What we're looking for 4+ years running creator programs, influencer networks, or community growth at a consumer app or media company Has personally built a community from scratch — not inherited one Comfortable owning a program that runs nights and weekends; this isn't a 9-5 Strong taste in video content and an instinct for what goes viral Experience with incentive design and creator economics
Bonus:
background in hyperlocal media, public safety, or news Why this role Citizen protects millions of people every day. The creator army is how we scale that mission — more eyes, more footage, faster response, more lives protected. This person is building something that has never existed before at this company. Salary Range This role offers a base salary of $80,000 - $120,000 per year, plus equity. Compensation & Benefits We offer competitive salary, equity, and a full benefits package, including: At least one fully employer-sponsored medical plan option Dental and vision coverage, with a small employee contribution Unlimited PTO Up to 14 weeks paid parental leave (for all parents) Monthly tech stipend Free mental health support Hybrid work environment + catered lunches (NYC HQ) Diversity, Equity & Inclusion at Citizen Citizen is an equal opportunity employer. We're building a team that reflects the diversity of the communities we serve — across race, gender identity, sexual orientation, age, ability, and background. We know that diverse teams make better decisions and build more effective products. If you don't meet every listed qualification, we still encourage you to apply. Skills, potential, and lived experience matter.