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Swickard Palo Alto II, LLC d/b/a Mercedes-Benz of Palo Alto

Brand Specialist

Entry-Level JobVerifiedNo experience needed

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What they do

A Talent Management Specialist supports efforts to build and develop a strong talent base within an organization or company. The role focuses on performance management, leadership development, talent assessment, succession planning, coaching and related functions.

$91,363 / year median in California

+7% projected growth

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Job Description

Description Palo Alto, CA | Mercedes-Benz | Luxury brand | Brand Specialist | Sales Consultant | No automotive experience required | Hospitality and sales welcome | Silicon Valley | Bay Area | Veterans encouraged to apply | $40,000
  • $120,000+ OTE Strong candidates have come from luxury hotels, high-end retail, tech, financial services, restaurants, and beyond.
IS THIS YOU?
  • You're warm, polished, and naturally gifted at creating memorable experiences
  • guests feel genuinely cared for and well-served in every interaction with you
  • You come from luxury hospitality, high-end retail, tech sales, financial services, or another consultative client-facing role
  • and you're ready to bring that expertise to one of Silicon Valley's most prestigious automotive brands
  • You're available to work weekends as needed and you understand that the best guest interactions happen when the guest is ready
  • not just when it's convenient
WHO WE ARE
Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time. Mercedes-Benz of Palo Alto represents one of the world's most storied luxury brands in the heart of Silicon Valley
  • a market of sophisticated, informed buyers who choose Mercedes-Benz deliberately and expect a guest experience that matches the vehicle. Our Brand Specialists are the people who deliver that experience. No automotive background required. We hire for character, presence, and a hospitality-first mindset
  • and train everything else.
WHAT YOU'LL DO
  • Welcome guests to Mercedes-Benz of Palo Alto with genuine warmth and professionalism
  • creating a first impression that reflects the standard of the brand
  • Guide guests through the Mercedes-Benz lineup with growing confidence and product knowledge
  • connecting the brand's engineering, design, and technology to what matters most to each individual buyer
  • Listen carefully to understand each guest's needs, lifestyle, and priorities
  • then present the right vehicle with clarity and genuine enthusiasm
  • Conduct engaging vehicle presentations and test drives that bring the Mercedes-Benz experience to life
  • Build lasting guest relationships through consistent, thoughtful follow-up and disciplined CRM use
  • Collaborate with sales management and finance to guide guests through a seamless, transparent purchase process
  • Meet monthly performance targets while maintaining excellent guest satisfaction scores
  • Be available to work weekends as needed
  • the showroom's most active days are often Saturday and Sunday
WHAT WE'RE LOOKING FOR
  • No automotive experience required
  • paid Mercedes-Benz brand and product training provided from day one
  • Previous experience in luxury hospitality, high-end retail, tech sales, financial services, or a consultative guest-facing role strongly preferred
  • Polished, professional presence
  • Mercedes-Benz Palo Alto guests are sophisticated and expect a Brand Specialist who matches their standard
  • Natural communicator who listens well, builds rapport quickly, and follows through with integrity
  • Available to work weekends as needed
  • required
  • Self-motivated with a genuine desire to grow your earnings and your career
  • Comfortable with CRM tools and digital communication
  • or quick to learn them
  • Valid driver's license with a clean driving record
WHAT WE OFFER
  • OTE of $40,000
  • $120,000+ annually
  • Paid Mercedes-Benz brand and product training
  • manufacturer-supported and designed to make you a genuine brand expert
  • Medical, dental, and vision insurance
  • Life insurance and supplemental coverage options
  • Paid time off and paid holidays
  • Clear career path
  • strong Brand Specialists grow into senior consultant, finance, and sales management roles at Swickard
  • Employee vehicle purchase and service discounts
  • A team culture built on hospitality, accountability, and genuine care for every guest
WHY MERCEDES-BENZ OF PALO ALTO
  • Silicon Valley's concentration of high-net-worth buyers means guests here arrive informed, engaged, and ready to buy from someone they trust
  • a Brand Specialist who earns that trust builds a book of business that compounds quickly
  • Mercedes-Benz is one of the world's most recognized luxury brands
  • the brand story opens conversations and the product earns loyalty when it's presented honestly and with genuine expertise
  • A store where your background from tech, hospitality, or financial services is a genuine advantage
  • Palo Alto buyers respond to consultants who understand their world
  • Swickard is one of the fastest-growing dealer groups in the country
  • ranked Top 5 in North America for reputation in the automotive industry
  • Our HEART values
  • Honor, Engage, Anticipate, Respond, Thank
  • describe exactly what a great Brand Specialist does every day
  • Leadership that invests in your development and celebrates the people who build lasting guest loyalty If you're polished, people-first, and ready to represent one of the world's most iconic luxury brands in the heart of Silicon Valley
  • with the availability to be there when guests need you, including weekends
  • we'd like to meet you.