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Senior Communications Manager, Recruitment Marketing
Career Insights for Recruiting Manager
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Scorecard
Based on Washington, D.C. (District of Columbia) data
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What they do
A Recruiting Manager manages human resources work for a business or organization, and specializes in implementing recruiting and hiring strategies. Develops plans for internal recruiting and works with managers to identify hiring needs and internal referrals. Develops comprehensive external recruiting strategies that market employment opportunities at a company. Develops new strategies to retain qualified staff.
$142,777 / year median in Washington, D.C. (District of Columbia)
-18% projected decline
Job Description
- Lead end-to-end recruitment marketing programs for federal, military, and law enforcement hiring.
- Develop and execute outreach strategies aligned to mission priorities and hiring goals.
- Oversee integrated campaigns (digital, events, employer branding, partnerships, communications).
- Serve as primary advisor to government stakeholders, providing strategic guidance and performance insights.
- Translate hiring challenges into targeted, data-driven marketing solutions.
- Manage campaign execution, timelines, and performance, optimizing for engagement, pipeline, and ROI.
- Guide messaging, content, and creative to ensure strong brand alignment and audience impact.
- Lead and mentor cross-functional teams, driving accountability and high performance.
- Manage large program budgets and oversee vendors to ensure quality, efficiency, and compliance.
- Track KPIs and deliver executive reporting to continuously improve program outcomes. Basic Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, Business, Human Resources, or a related field.
- 8+ years of experience in program management, recruitment marketing, talent attraction, workforce communications, or related functions.
- At least 5 years of experience managing cross-functional teams and overseeing external vendors or partners. Preferred Qualifications
- Demonstrated experience supporting federal hiring, military recruitment, veteran outreach, or law enforcement recruiting initiatives.
- Experience managing complex, multi-channel recruitment marketing campaigns from strategy through execution.
- Proven success engaging with senior stakeholders and leading client-facing programs.
- Strong budget management experience, including responsibility for a large portfolio budget.
- Experience supporting federal agencies, defense organizations, public safety agencies, or workforce programs tied to national security, military, or law enforcement missions.
- Knowledge of recruitment marketing best practices, employer branding, audience segmentation, and candidate journey design.
- Familiarity with veteran hiring programs, military transition pipelines, law enforcement talent markets, or cleared recruiting environments.
- Experience working in a matrixed environment with creative, digital, recruiting, and client teams.
- Strong analytical skills with the ability to interpret campaign and hiring data to drive strategy.
- PMP, marketing, or communications-related certification is a plus. Professional Skills
- Excellent written and verbal communication skills, including presentation and executive briefing experience.
Benefits:
Prescription Drug Coverage, Professional Development, 401K, Stock Options, Employee Referral Program, Flexible Spending Accounts, Employee Events, Tuition Reimbursement, Work From Home, Life Insurance Skills:
Analysis Skills, Artificial Intelligence (AI), Brand Marketing (Branding), Budget Management, Budgeting, Campaigns, Channel Marketing, Communication Skills, Continuous Improvement, Cross-Functional, Customer Relations, Federal Government, Government, Human Resources, Law Enforcement, Leadership, Leading Edge Technology, Marketing, Marketing Campaign, Marketing Communications, Marketing Software, Marketing Strategy, Mentoring, Military, Outbound Marketing, Performance Metrics, Performance Tuning/Optimization, Presentation/Verbal Skills, Project Management Professional (PMP), Project/Program Management, Public Safety, Public/Media/Press/Analyst Relations, Recruiting Strategy, Return on Investment (ROI), Team Lead/Manager, Technical Support, Willing to Travel, Writing Skills undefined: ICF International Inc ICF (NASDAQ:
ICFI) is a global consulting and technology services provider with more than 5,000 professionals focused on making big things possible for our clients. We are business analysts, policy specialists, technologists, researchers, digital strategists, social scientists and creatives. Since 1969, government and commercial clients have worked with ICF to overcome their toughest challenges on issues that matter profoundly to their success. Come engage with us at icf.com.Company Size:
5,000 to 9,999 employeesIndustry:
Computer/IT Services undefined: 1969Website:
https://www.icf.com/Benefits
- Financial Aid/Assistance
- Professional Development
- 401(k) Plans
- Employee Stock Options (ESOs)