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AppleOne
Corporate Sales Trainer
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Based on California data
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What they do
A Sales Trainer is responsible for designing and leading training programs on sales techniques for sales staff at an organization or company. Works with the sales team to determine training needs and objectives; provides presentations, workshops or technology-supported training.
$63,182 / year median in California
-3% projected decline
Job Description
Job Summary We are seeking a motivated and engaging Sales Trainer for a direct hire opportunity in Petaluma, CA. This role is ideal for a sales training professional who enjoys coaching others, strengthening sales performance, and helping new hires build confidence in a fast-paced software industry environment. The Sales Trainer will play a key role in onboarding sales employees, delivering effective training programs, measuring learning outcomes, and supporting ongoing professional development. This is an excellent opportunity to join a dynamic team with a strong focus on performance, collaboration, supportive leadership, and continuous improvement. The right candidate will help shape a positive sales culture where employees are equipped, encouraged, and developed for long-term success. Key Responsibilities
- Deliver structured training sessions for new and existing sales personnel using established sales training materials.
- Support onboarding programs that help new hires understand sales processes, tools, customer engagement standards, and performance expectations.
- Measure trainee performance after training and monitor the progress of new sales team members.
- Develop new approaches, techniques, and improvements to strengthen the effectiveness of sales training programs.
- Maintain and update training materials, records, and related documentation.
- Stay current on market trends, sales best practices, and the evolving needs of a corporate sales environment. Compensation and Benefits
- Salary range: $65,000 to $70,000 per year.
- Job type: Direct hire.
Location:
Petaluma, CA. Required Qualifications and Skills- Conduct sales training programs for new and current sales personnel.
- Measure training effectiveness and monitor employee performance after training.
- Improve training content, methods, and delivery to support sales team growth.
- Support employee onboarding and ongoing professional development initiatives.
- 2 to 4 years of experience as a Sales Training Specialist, Corporate Sales Trainer, Sales Trainer, or similar role.
- Bachelor's degree in business, Business Administration, or a related field, or a comparable record of sales leadership experience.
- Strong knowledge of the sales process, sales best practices, and corporate sales environments.
- Ability to effectively teach sales training programs and coach employees toward improved performance.
- Excellent verbal, written, interpersonal, and presentation skills.
- Outstanding coaching, sales, customer service, organizational, and time management skills.
- Ability to motivate others, multitask when needed, and work effectively with a variety of sales professionals.
- Proficiency with Microsoft Office Suite or related software.
- Proficiency with e-learning platforms. Preferred Qualifications
- Experience training sales teams in the computer software, technology, SaaS, or related industry.
- Experience developing or improving sales training materials, onboarding content, or e-learning modules.
- Prior sales leadership experience with a strong track record of coaching others to meet performance goals.