Content Development Specialist

The Content Development Specialist is responsible for creating, managing, and optimizing high-quality content that supports Albany State University's brand, strategic initiatives, and communication goals. This position plays a critical role in storytelling, digital engagement, and promoting the university's programs, events, and achievements to internal and external audiences. The specialist collaborates with campus partners to develop compelling, accurate, and timely content across multiple platforms. Duties and Job Responsibilities Develop, write, edit, and publish content for digital and print platforms, including the university website, social media, newsletters, press releases, and marketing materials. Collaborate with departments across campus to gather information and produce engaging stories that highlight academic programs, student success, faculty research, and institutional initiatives. Ensure all content aligns with Albany State University branding guidelines, voice, and messaging standards. Manage and maintain editorial calendars to ensure consistent and timely content delivery. Optimize content for digital platforms, including basic SEO practices and accessibility standards. Assist with media relations efforts by drafting press releases, feature articles, and promotional materials. Support marketing campaigns and strategic communication initiatives through content creation and coordination. Monitor content performance and engagement metrics to inform content strategy and continuous improvement. Maintain accuracy and consistency of information across communication channels. Perform other duties as assigned in support of the Office of Marketing and Communications. Required Qualifications Bachelor's degree in Communications, Marketing, Journalism, English, Public Relations, or a closely related field. Two (2) to three (3) years of professional experience in content development, writing, marketing, or communications. Excellent written, editing, and proofreading skills with strong attention to detail. Ability to translate complex information into clear, engaging content for diverse audiences. Strong organizational and project management skills with the ability to manage multiple deadlines. Effective interpersonal and collaboration skills to work with faculty, staff, and leadership. Creative thinking and storytelling ability aligned with institutional goals. Knowledge of AP Style and professional writing standards.