Retail Media & Shopper Marketing Specialist

Retail Media & Shopper Marketing Specialist Marketing Department | Reports to VP of Marketing

ABOUT UNCLE MATT'S ORGANIC

We started with a simple belief: real food, grown the right way, should be available to everyone. Uncle Matt's Organic is the #1 selling organic orange juice in the U.S. and is certified organic, glyphosate residue free and stocked at the retailers across the country. We're a mission-driven brand that cares about what goes into our products and how we show up for our retail partners, our shoppers, and the planet. Now we're looking for someone to help us grow smarter; a hands-on retail media and shopper marketing operator who wants to own something meaningful and help us grow our mission and brand.

ABOUT THE ROLE

This is a hands-on, results-oriented role at the intersection of retail media, digital shelf, and shopper marketing. You'll be in platform building and optimizing campaigns, keeping our digital shelf sharp and accurate across key retail partners, and helping make sure our in-store and online presence are always working together. You will collaborate closely with our Sales and Marketing Teams to align media spend with retail calendars, promotional windows, and product launches, and you'll bring the data to prove what's working and what to do next. If you're an early-to-mid career professional and want real ownership at a brand you can be proud of, this is the role.

WHAT YOU'LL DO

Retail Media Execution Build, manage, and optimize paid campaigns across Walmart Connect, Target/Roundel, Criteo Retail Media, and Kroger Precision Marketing just to name a few, including sponsored placements, audience targeting, and promoted search Monitor keyword performance, search share, and category visibility to keep Uncle Matt's Organic front and center on the digital shelf Track campaign performance beyond ROAS, including new-to-brand acquisition, incremental sales lift, share of search, and in store velocity impacts Stay current on platform updates, new ad formats, and retail media trends; bring test-and-learn recommendations to the team Digital Shelf & Content Syndication Own the accuracy and completeness of our product content across retail partners using Syndigo, including but not limited to: titles, descriptions, images, attributes, and nutrition information Conduct regular audits to ensure content is live, correct, and optimized at our retailer partners Partner with the Marketing team to update content for new SKUs, seasonal campaigns, and packaging changes Identify and resolve content gaps or retailer compliance issues before they affect discoverability or conversion Shopper Marketing Support Help coordinate digital retail media with in-store activations; when a display or endcap goes live, the media campaign should be ready to support it Assist in building retailer-specific marketing programs aligned to promotional calendars, product launches, and key selling seasons Support the development of sell in materials and retail presentations as needed that help our Sales team win at the shelf Collaborate with Sales to align retail media activity with joint business plans and retailer promotional programs Measurement & Reporting Pull and synthesize performance data across platforms; translate it into clear insights and actionable next steps Support budget tracking, spend pacing, and monthly reconciliation across retail media accounts Help build reporting cadences that the team and leadership actually use to make decisions Flag what isn't working, and come up with a recommendation, not just a summary Process & Operations Support the development of campaign SOPs, naming conventions, and playbooks that make our retail media function more consistent and scalable Use AI tools and automation to work more efficiently across reporting, keyword research, content auditing, and competitive analysis

WHAT WE'RE LOOKING FOR 3-5

years of experience in retail media, digital advertising, shopper marketing, or a related field Hands-on campaign experience in at least one retail media platform: Walmart Connect, Target/Roundel, Instacart, Kroger Precision Marketing, or similar Familiarity with digital shelf and content syndication tools; Syndigo experience is a genuine plus CPG background preferred. You understand retail seasonality, sell-in windows, and how media connects to in-store performance Comfortable with data: you can pull a report, read what it's actually saying, and communicate it clearly to different audiences Detail-oriented, proactive, and accountable. You follow through without being reminded and communicate before things become problems Genuinely curious about how organic and better-for-you brands grow at retail

NICE TO HAVE

Familiarity with Amazon Ads, Instacart Ads, or Criteo Retail Media Network Shopper marketing experience at a CPG company Passion for organic food, sustainability, or mission-driven brands

WHAT YOU'LL GET 90

% Remote Position, Marketing Team Meetings are held in-office monthly A front-row seat to how a leading organic CPG brand operates across retail, DTC, and digital commerce Real ownership of meaningful work from day one Opportunity for annual bonus and equity stock options Paid time off and company holidays A small, committed team that moves fast, cares about quality, and actually likes each other Organization-wide connection with founders, stakeholders and partners Being part of a company that gives back to local charities and communities to make a difference

Pay:

$70,000.00

• $80,000.

00 per year

Benefits:

401(k) matching Dental insurance Health insurance Paid time off Vision insurance Application Question(s): Do you live within an hour of Central FL?

Work Location:

Hybrid remote in Clermont, FL 34711 Retail Media & Shopper Marketing Specialist 1645 E Hwy 50, Clermont, FL 34711 Hybrid work $70,000

• $80,000 a year
• Full-time $70,000
• $80,000 a year
• Full-time Retail Media & Shopper Marketing Specialist Marketing Department | Reports to VP of Marketing

ABOUT UNCLE MATT'S ORGANIC

We started with a simple belief: real food, grown the right way, should be available to everyone. Uncle Matt's Organic is the #1 selling organic orange juice in the U.S. and is certified organic, glyphosate residue free and stocked at the retailers across the country. We're a mission-driven brand that cares about what goes into our products and how we show up for our retail partners, our shoppers, and the planet. Now we're looking for someone to help us grow smarter; a hands-on retail media and shopper marketing operator who wants to own something meaningful and help us grow our mission and brand.

ABOUT THE ROLE

This is a hands-on, results-oriented role at the intersection of retail media, digital shelf, and shopper marketing. You'll be in platform building and optimizing campaigns, keeping our digital shelf sharp and accurate across key retail partners, and helping make sure our in-store and online presence are always working together. You will collaborate closely with our Sales and Marketing Teams to align media spend with retail calendars, promotional windows, and product launches, and you'll bring the data to prove what's working and what to do next. If you're an early-to-mid career professional and want real ownership at a brand you can be proud of, this is the role.

WHAT YOU'LL DO

Retail Media Execution Build, manage, and optimize paid campaigns across Walmart Connect, Target/Roundel, Criteo Retail Media, and Kroger Precision Marketing just to name a few, including sponsored placements, audience targeting, and promoted search Monitor keyword performance, search share, and category visibility to keep Uncle Matt's Organic front and center on the digital shelf Track campaign performance beyond ROAS, including new-to-brand acquisition, incremental sales lift, share of search, and in store velocity impacts Stay current on platform updates, new ad formats, and retail media trends; bring test-and-learn recommendations to the team Digital Shelf & Content Syndication Own the accuracy and completeness of our product content across retail partners using Syndigo, including but not limited to: titles, descriptions, images, attributes, and nutrition information Conduct regular audits to ensure content is live, correct, and optimized at our retailer partners Partner with the Marketing team to update content for new SKUs, seasonal campaigns, and packaging changes Identify and resolve content gaps or retailer compliance issues before they affect discoverability or conversion Shopper Marketing Support Help coordinate digital retail media with in-store activations; when a display or endcap goes live, the media campaign should be ready to support it Assist in building retailer-specific marketing programs aligned to promotional calendars, product launches, and key selling seasons Support the development of sell in materials and retail presentations as needed that help our Sales team win at the shelf Collaborate with Sales to align retail media activity with joint business plans and retailer promotional programs Measurement & Reporting Pull and synthesize performance data across platforms; translate it into clear insights and actionable next steps Support budget tracking, spend pacing, and monthly reconciliation across retail media accounts Help build reporting cadences that the team and leadership actually use to make decisions Flag what isn't working, and come up with a recommendation, not just a summary Process & Operations Support the development of campaign SOPs, naming conventions, and playbooks that make our retail media function more consistent and scalable Use AI tools and automation to work more efficiently across reporting, keyword research, content auditing, and competitive analysis

WHAT WE'RE LOOKING FOR 3-5

years of experience in retail media, digital advertising, shopper marketing, or a related field Hands-on campaign experience in at least one retail media platform: Walmart Connect, Target/Roundel, Instacart, Kroger Precision Marketing, or similar Familiarity with digital shelf and content syndication tools; Syndigo experience is a genuine plus CPG background preferred. You understand retail seasonality, sell-in windows, and how media connects to in-store performance Comfortable with data: you can pull a report, read what it's actually saying, and communicate it clearly to different audiences Detail-oriented, proactive, and accountable. You follow through without being reminded and communicate before things become problems Genuinely curious about how organic and better-for-you brands grow at retail

NICE TO HAVE

Familiarity with Amazon Ads, Instacart Ads, or Criteo Retail Media Network Shopper marketing experience at a CPG company Passion for organic food, sustainability, or mission-driven brands

WHAT YOU'LL GET 90

% Remote Position, Marketing Team Meetings are held in-office monthly A front-row seat to how a leading organic CPG brand operates across retail, DTC, and digital commerce Real ownership of meaningful work from day one Opportunity for annual bonus and equity stock options Paid time off and company holidays A small, committed team that moves fast, cares about quality, and actually likes each other Organization-wide connection with founders, stakeholders and partners Being part of a company that gives back to local charities and communities to make a difference

Pay:

$70,000.00

• $80,000.

00 per year

Benefits:

401(k) matching Dental insurance Health insurance Paid time off Vision insurance Application Question(s): Do you live within an hour of Central FL?

Work Location:

Hybrid remote in Clermont, FL 34711