Integrated Marketing Manager

Position Overview This role will support the ongoing growth of Vizella Media's local advertising business by assisting with: Marketing infrastructure and campaign organization Lead generation support and opportunity tracking AI-powered workflow and marketing integration Digital and social media coordination Graphic design and marketing asset creation Internal sales support tools and presentations Website and digital campaign assistance Process improvement and operational efficiency You'll work closely with leadership and Development Managers to help create marketing solutions that are practical, creative, and results-focused for a wide range of local businesses. Key Responsibilities Assist in developing integrated advertising and marketing solutions across audio, print and digital platforms Build and organize internal marketing systems, proposals, and sales support materials Support lead generation initiatives and prospect research Utilize AI tools and automation platforms to improve efficiency, content creation, research, and workflow Create graphics, presentations, and promotional materials for campaigns and sales initiatives Assist with social media management, digital advertising coordination, and website support Help maintain campaign organization, timelines, and reporting Collaborate with Development Managers to prepare customer-facing materials and strategic recommendations Contribute ideas that improve operational workflow, customer communication, and marketing effectiveness Stay current on evolving digital marketing trends, tools, and technologies Qualifications Strong understanding of marketing, advertising, branding, and lead generation Familiarity with AI-powered tools and emerging marketing technologies Experience with social media platforms, web-based marketing, and digital communication Graphic design experience using Canva, Adobe Creative Suite, or similar platforms Strong organizational and communication skills Ability to manage multiple projects and priorities simultaneously Creative thinker with a solution-based mindset Comfortable working collaboratively in a fast-moving environment Professional, approachable, and easy to work with Experience in media, marketing, agency, or advertising environments is preferred Preferred Experience Social media content creation and scheduling Website management or WordPress familiarity CRM or lead management tools Digital advertising platforms Copywriting and campaign messaging Basic analytics and reporting interpretation Photography, video, or multimedia content creation is a plus

Pay:

$37,440.00 - $50,000.00 per year

Benefits:

Health insurance Paid time off

Education:

Associate (Required)

Experience:

Integrated Marketing:

1 year (Required) Ability to

Commute:

Lansing, NY 14882 (Required)

Work Location:

In person