Digital Production Specialist

Digital Production Specialist 3.0 3.0 out of 5 stars 502 Alexander Drive, Ephrata, PA 17522 $45,000 - $55,000 a year - Full-time M.H. Eby, Inc. 9 reviews $45,000 - $55,000 a year - Full-time M.H. Eby, Inc.- a leading manufacturer of aluminum trailers and truck bodies is seeking a Digital Production Specialist to expand Eby's online visibility, maintain a high-quality web experience, and ship new digital features across our marketing and customer-facing platforms. Digital Production Specialist will work across Webflow (our website platform), Salesforce Experience Cloud (commerce cloud for listings), and other platforms that are critical to the marketing team. The primary focus of this role will be to create a people-friendly and search-engine optimized website that represents our company and the products and services we offer. While contributing to the website is a primary responsibility, you will also get a chance to collaborate on other marketing projects, such as marketing automation. The ideal candidate for this role should have a strong desire to drive the success of the website forward while becoming an expert on our web platforms. We also are looking for someone who will not shy away from a technical challenge or having to write code. This is an exciting opportunity to join a small team and contribute to a great company. Benefits Paid Time Off after 90 days Paid Holidays 401k and

Profit Sharing Flex Spending Account Medical and Dental Insurance Life Insurance Short Term Disability Insurance Essential Duties and Responsibilities:

Build, and maintain pages and components on the Eby Webflow site Build, and maintain pages and components in Salesforce Digital Experiences (Experience Cloud) Help develop and build new features on our website such as inventory listings, online parts listings and more.

Support SEO improvements:

page structure, metadata, schema, site performance Help maintain web analytics and tracking (Google Analytics, Google Ads conversion tracking, UTM hygiene) Collaborate on HTML email templates in our marketing automation platform Stay informed with web design and development best practices Collaborate on marketing strategy, planning and documentation

Education and Experience:

Required:

1-4 years of experience in web design, web development, or digital marketing operations Hands-on experience with at least one CMS or web platform (Webflow, WordPress, Squarespace, or similar acceptable) Working knowledge of HTML and CSS Strong eye for design — typography, layout, brand consistency Comfortable working across multiple tools and learning new platforms quickly Clear written communication and ability to manage your own projects

Preferred Skills:

Salesforce experience — especially Experience Cloud (Digital Experiences), Marketing Cloud, or Sales Cloud Webflow experience (CMS collections, interactions, custom code) SQL or experience working with relational databases SEO fundamentals (on-page optimization, technical SEO, Search Console) PPC experience (Google Ads, paid social) Web analytics (GA4, conversion tracking, Google Tag Manager) JavaScript for custom integrations Email marketing / HTML email production Web Hooks or API utilization At M.H. EBY, Inc., we foster a culture that rewards initiative, hard work, and teamwork. Join our dynamic team and grow your career with us. M.H. Eby, inc. is a third-generation family-owned company established in 1938. it's our 88th year in business. Headquartered in Lancaster County, Pennsylvania, with additional locations spanning from Ohio to Montana, Eby specializes in designing and building aluminum transportation equipment, including Livestock, Grain, and Equipment trailers, as well as a full line of truck bodies. Our commitment to comprehensive service and parts ensures we support our customers at every stage. #hc235475