Marketing Coordinator

Job description Marketing Coordinator For more than a quarter century, Abacela has been pioneering grape growing in Southern Oregon's Umpqua Valley. International acclaim with innovative grape varieties including Tempranillo, Albariño, Malbec, Syrah, Tannat, and many others has contributed to the growth of Oregon's wine industry and reputation of having multiple world-class winegrowing regions. Today, we farm over 76 acres of grapes, including 15 different varieties, making high-quality and authentic wines for all wine consumers. We are looking for someone to join our team and help elevate our marketing efforts across all channels with a large focus on digital marketing. The ideal candidate is creative, organized, and results oriented. This is a part-time position, approximately 25 hours per week, however, we are able to add additional duties to this role for those searching for full-time work Job Description Primary duties will include the following: Work with management team to develop and execute a social media strategy including content creation, monitoring business accounts on Facebook, Instagram, etc., and tracking analytics Drive targeted email marketing campaigns to general mailing lists and wine club including content creation, scheduling, and analytics Regularly update website including content to maximize SEO, adding and removing products, updating photos, etc. Stay abreast of industry trends and strive to constantly engage with our current customer base and expand our reach to a new audience Protect brand identity and reputation by ensuring all marketing content, both digital and other, are "on brand" and professionally executed Create direct-to-consumer marketing and promotional materials such as menus, brochures, newsletters, tasting notes, etc. for use in our Vine & Wine Center and at events Maintain and update a library of winery images for collateral material, trade, media, and other requests Create and execute digital advertising strategy in collaboration with General Manager, National Sales Manager, and CEO Occasionally, you'll be asked to help with the following: Assist Vine & Wine Center with tasting room operations Help with wine club processing at each quarterly shipment Assist with planning and execution of events for both wine club and general customer base Requirements We are looking for someone with the following traits: Demonstrated ability with content creation and creative writing Exceptional attention to detail and organizational skills Familiarity with business social media channels (Facebook, Instagram, YouTube, etc.) Experience with email and/or ecommerce marketing environment Experience with POS/CRM (Commerce7 is a plus) Proficiency with MS Office software and graphic design software (Adobe Illustrator, Lightroom, Photoshop) Ability to effectively work both independently and in a team environment Possession of bachelor's degree is preferred.

WSET/CRM

certifications are a bonus. Must be 21 years of age or older and have or be able to obtain a valid

OLCC Server Permit and Food Handler's Card Job Types:

Part-time, Full-timePay:

$16.00 - $25.00 per hour Education Bachelor's (Preferred)

Experience:

Marketing:

1 year (Preferred)

Work Location:

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