Marketing Manager - Product/Branding Aftermarket Automotive Industry

Marketing Manager

• Product/Branding Aftermarket Automotive Industry Santee, CA 92071 $85,000
• $90,000 a year
• Full-time $85,000
• $90,000 a year
• Full-time Overview We are seeking an energetic and strategic Marketing Brand Manager to lead the development and execution of innovative branding initiatives that elevate our market presence.

This role offers an exciting opportunity to shape brand identity, drive multichannel marketing campaigns, and analyze market trends to ensure our brand remains dynamic and competitive. The ideal candidate will thrive in a fast-paced environment, leveraging their expertise in digital marketing, product management, and market research to deliver impactful results that resonate with diverse audiences. Duties Develop and implement comprehensive branding strategies aligned with company goals, ensuring consistency across all channels. Manage social media platforms by creating engaging content, monitoring engagement metrics, and optimizing campaigns for maximum reach. Oversee product management activities including positioning, messaging, and lifecycle planning to enhance brand visibility. Conduct thorough market research using tools like Nielsen insights to identify trends, customer needs, and competitive landscape shifts. Lead multichannel marketing efforts encompassing digital marketing, e-commerce initiatives, public relations, and B2B marketing strategies. Collaborate with creative teams utilizing Adobe Creative Suite to produce compelling visual assets that reinforce brand identity. Analyze campaign performance data to inform strategic planning, budgeting decisions, and continuous improvement efforts. Requirements Strong analysis skills with the ability to interpret market research data and translate insights into actionable strategies. Familiarity with Nielsen tools, digital marketing platforms, and e-commerce environments. Excellent strategic planning capabilities coupled with sales experience to drive revenue growth through branding initiatives. Proficiency in Adobe Creative Suite for content creation and campaign development. Demonstrated ability to manage budgets effectively while executing large-scale marketing campaigns. Knowledge of B2B marketing practices and public relations strategies to build strong industry relationships. Join us as a Marketing Brand Manager and be at the forefront of shaping a compelling brand story that captivates audiences worldwide!

Pay:

$85,000.00

• $90,000.

00 per year

Benefits:

401(k) Dental insurance Employee discount Health insurance Life insurance Paid time off Vision insurance

Work Location:

In person