Marketing Operations Specialist, Senior

Marketing Operations Specialist, Senior Blue Shield of CA United States, California, El Dorado Hills 4205 Town Center Boulevard (Show on map) May 16, 2026 Your Role The Digital and Measurement team is seeking a Senior Salesforce Marketing Cloud (SFMC) FrontEnd Email Developer to design, build, and scale highperformance, accessible, and responsive email experiences across complex, datadriven marketing programs. This role sits at the intersection of design systems, advanced AMPscript, automation, and performance optimization, and plays a critical role in evolving our email platform toward greater efficiency, flexibility, and personalization. This is a seniorlevel role for a developer who brings strong design sensibility, deep SFMC technical expertise, and forwardlooking fluency in AIassisted workflows and automation to modernize how emails are built, tested, and scaled. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning. Your Knowledge and Experience Requires a bachelors degree or equivalent experience
Requires at least 7 years of prior relevant experience including handson frontend email development experience
Requires deep expertise in Salesforce Marketing Cloud (Content Builder & Email Studio)
Requires advanced proficiency in HTML and CSS for email, including tablebased layouts and clientspecific constraints
Requires expertlevel AMPscript skills, including complex conditional logic and scalable personalization patterns
Requires proven experience building responsive, accessible, and performant emails at scale
Strong understanding of email client behaviors, limitations, and testing methodologies
Experience working from design systems and componentbased frameworks
Comfort operating in fastpaced, highvolume marketing environments
Experience with Automation Studio, Journey Builder, and SQL within SFMC preferred
Familiarity with AIassisted development tools and workflow automation preferred
Background in healthcare, regulated industries, or highcompliance environments preferred
Experience contributing to internal documentation, standards, or enablement materials preferred
Proficiency with Figma and modern designtodev collaboration workflows preferred Hybrid This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week. Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.