Overview We are seeking a dynamic and results-driven Digital Advertising Manager to lead our online marketing initiatives and elevate our brand presence across digital platforms. In this role, you will develop, execute, and optimize comprehensive paid advertising campaigns that drive engagement, conversions, and revenue growth. Your expertise in performance marketing, media buying, and data analytics will be essential to craft innovative strategies that align with business goals. Join us to shape impactful marketing campaigns while managing budgets effectively and leveraging the latest advertising tools and platforms. This role is an in-person role based out of downtown Fort Collins in an awesome office! Responsibilities Develop and implement comprehensive digital advertising strategies across platforms such as Google Ads, Facebook Advertising, Twitter Ads, Microsoft Ads, Bing Ads, and other paid media channels. Manage end-to-end PPC (Pay-Per-Click) campaigns including keyword research, ad copy creation, bid management, and performance optimization. Conduct detailed media planning and media buying to maximize ROI while adhering to campaign budgets. Utilize web analytics tools like Google Analytics, Google Tag Manager, and marketing analytics platforms to monitor campaign performance and generate insightful reports. Perform conversion rate optimization by analyzing user behavior data, refining targeting parameters, and testing ad variations to improve campaign effectiveness. Analyze media performance metrics regularly using spreadsheets and pivot tables to inform data-driven decision making for ongoing campaigns. Requirements Proven experience managing digital marketing campaigns with a focus on paid search marketing (SEM) and social media advertising. Strong proficiency in advertising platforms including Google Ads (formerly AdWords), Google Analytics, Google Tag Manager, Facebook Advertising, Twitter Ads, Microsoft Ads, Bing Ads, and DoubleClick. Demonstrated ability to manage marketing campaign budgets effectively while optimizing media spend for maximum impact. Solid understanding of web analytics reporting techniques for measuring media performance analytics and ROI. Experience with conversion optimization techniques within e-commerce or other digital environments. Knowledge of programmatic media planning, media buying strategies, and familiarity with tools like SEMrush or similar is a plus. Strong communication skills with the ability to collaborate across teams on digital marketing initiatives that support overall business objectives. Join us as a Digital Advertising Manager if you're passionate about crafting innovative digital campaigns that deliver measurable results! Bring your expertise in performance marketing and media management to a vibrant team dedicated to pushing boundaries in the digital space.

Pay:

$65,051.80 - $82,320.45 per year

Benefits:

Gym membership Unlimited paid time off

Work Location:

In person