Job Summary We are seeking an energetic and strategic Director of Paid Advertising to lead our digital marketing efforts and drive impactful paid media campaigns across multiple platforms. In this pivotal role, you will develop, execute, and optimize comprehensive paid advertising strategies that elevate brand visibility, generate high-quality leads, and maximize return on investment. Your expertise in performance marketing and media buying will be essential in managing large-scale budgets, analyzing campaign performance, and leveraging data-driven insights to refine our approach. Join us to shape innovative marketing campaigns that captivate audiences and accelerate business growth through dynamic paid media initiatives. Duties Lead the development and execution of integrated paid advertising strategies across platforms including Google Ads, Facebook Advertising, Twitter Ads, Microsoft Ads, Bing Ads, and other digital channels. Manage and optimize marketing campaign budgets to ensure maximum ROI while maintaining alignment with overall business objectives. Oversee PPC (pay-per-click) campaign management, including keyword research, ad copy creation, bid adjustments, and performance tracking. Utilize web analytics tools such as Google Analytics, Google Tag Manager, and other SEO tools to monitor campaign performance and derive actionable insights. Conduct comprehensive media planning and media buying activities to reach targeted audiences effectively through social media advertising and SEM (search engine marketing). Implement conversion optimization techniques by analyzing user behavior data, adjusting campaigns accordingly, and improving landing page performance. Collaborate with cross-functional teams to ensure cohesive messaging across all digital channels while managing multiple campaigns simultaneously. Prepare detailed web analytics reporting using spreadsheets and pivot tables to communicate campaign results clearly to stakeholders. Requirements Proven experience in performance marketing with a strong track record managing large-scale paid advertising campaigns across multiple platforms such as Google Ads (formerly AdWords), Microsoft Ads (formerly Bing Ads), Facebook Advertising, Twitter Ads, and DoubleClick. Deep understanding of SEM techniques including keyword research, bidding strategies, PPC campaign management, and conversion tracking. Proficiency in web analytics tools like Google Analytics, Google Tag Manager, and media performance analytics dashboards for data-driven decision making. Expertise in managing marketing campaign budgets effectively while optimizing media spend for maximum impact. Strong skills in spreadsheets including the use of pivot tables for data analysis and reporting purposes. Familiarity with SEO tools alongside paid media strategies to enhance overall digital marketing efforts. Excellent analytical skills with the ability to interpret complex data sets into actionable insights for continuous campaign improvement. Experience in e-commerce environments or online retail is a plus; familiarity with SEO practices is highly desirable. Exceptional communication skills to lead teams effectively and collaborate across departments on integrated marketing initiatives. Join us as a Director of Paid Advertising where your innovative approach will shape the future of our digital presence! This is an in person role located in downtown Fort Collins. Candidates must be local to be considered or in the process of relocating here.

Pay:

$75,000.00 - $105,000.00 per year

Benefits:

Flexible schedule Gym membership Unlimited paid time off

Work Location:

In person