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Amazon Ads & Promotions Lead

Job

TOMY

Oak Brook, IL (In Person)

Full-Time

Posted 2 weeks ago (Updated 1 week ago) • Actively hiring

Expires 7/30/2026

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Job Description

Amazon Ads & Promotions Lead Reporting to: Senior Director Digital Commerce
Department:
Toys, Oak Brook
Takara Tomy Contact:
N/A
Position Summary:
The Amazon Ads & Promotions Lead will take ownership of Amazon Advertising planning & execution (sponsored ads/DSP), and promotion planning (coupons/deals). This role will develop & execute media and promotional plans that align to our brand and category growth goals, managing spend across our portfolios of products. Will use data and insights to drive performance. Is a growth engine - both strategic & hands-on to build the plan and execute with precision.
Education:
Bachelor's degree in Marketing, Business, or a related field.
Experience:
2-4+ years managing Amazon Ads (SP, SB, DSP), ideally for a 1P vendor or large brand. Amazon Advertising Certifications a plus. Hands-on experience with Amazon Marketing Cloud (AMC)
Primary Responsibilities:
  • Develop and execute Amazon advertising and promotion plans across Toy and Baby categories
  • Manage the Amazon Ads budget, ensuring efficient allocation across brands, categories and campaigns; develop budget scenarios and forecasts
  • Build and manage sponsored ads campaigns (SP, SB, SD) and DSP strategy (either directly or via an agency)
  • Drive performance optimization of campaigns (ROAS, CTR, CVR, CPA) and own category sales contribution from paid media
  • Act as the internal expert on Amazon Marketing Cloud (AMC), leveraging queries for advanced audiences and insights
  • Monitor share-of-voice and keyword rankings across core terms and categories
  • Partner with Brand Managers, MarCom, and Content for full-funnel, integrated strategy
  • Conduct monthly, quarterly, and post-event analysis and reviews (what worked, what didn't); maintain KPI & flash dashboards
  • Collaborate with Amazon sales lead on co-op programs and Forecasting & Analytics manager on insights, event attribution and forecast modeling
  • Manage partnerships with Amazon Ads team and agencies
Skills Required:
  • Proven experience planning and executing across seasonal events
  • Comfortable managing budgets and delivering results
  • Strong communication and analytical skills, and ability to tell stories with data
  • Experience working collaboratively across internal teams and with external agencies
  • Advanced Excel skills and experience with ad tools (Pacvue, Skai, Helium10, etc) and Amazon Marketing Cloud (AMC)
Success Metrics:
  • ROAS and TaCOS improvement of 10-15%
  • CTRs at or above category averages
  • Spend vs Budget within plan
  • % of media & promo plans built 30+ days in advance
  • Sales influenced by paid media and promo events
  • Number of new AMC segments tested / actionable insights driven quarterly If you are driven to use your Amazon Ads expertise to drive full-funnel performance as part of a results-driven and collaborative team, we encourage you to apply for this exciting opportunity to shape our Amazon business strategy and contribute to our company's growth.