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Consumer Promotion Manager
Career Insights for Advertising / Promotions Manager
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Scorecard
Based on New Jersey data
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What they do
An Advertising or Promotions Manager plans and directs advertising programs aimed at creating extra interest in a product or service. Coordinates marketing team of sales and design staff, tracks data on media outlets and sales, and directs promotional events.
$162,583 / year median in New Jersey
-9% projected decline
Job Description
We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Team
Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.
About the role
The Consumer Promotions Member is a member of the Reckitt Customer Marketing Team and will work across Reckitt's Health (Upper Respiratory, Vitamins, Pain, Intimate Wellness) portfolio of brands. The position will require direct interaction with Marketing, Trade Marketing, Senior Managers and Executives and other strategic external partners to develop strong business alignment, programming, and relationships as related to the Consumer Promotions function. You will work with all Reckitt internal functions to ensure Consumer Promotions programming meets stakeholders' needs and delivers upon brand, category and sales objectives. You also will own the relationship with external partners to bring these programs through to exectuion. Your responsibilities Own development and execution of consumer promotion plan on DFSIs, Ibotta and other consumer promotion tactics to deliver business goals/achieve KPIs across the shopper journey.
Develop insight-driven strategy and activation by utilizing coupon insights to create value propositions relevant to target consumers.
Lead Omni-shopper budgets efforts in commercial planning process to ensure timely delivery of strategies/plans and ensure linkage to annual planning process. Demonstrate the ability to optimize future programs to deliver the best return. Test & learn mentality to evaluate shopper tactics/program activation elements.
Planning coupon calendar grids & deployment to sales
Development of coupon principles/strategy
Assessment of ROI and P&L for incremental coupon activation requests & recommendation to the business
Partnering with 3rd party vendors to execute coupon calendar and book activities with vendors
Manage annual negotiation with coupon vendors
Manage budget for coupon redemption and activation spend This role is not currently sponsoring visas or considering international movement at this time. The experience we're looking for Bachelor's degree required
3-5 years of sales/marketing experience within CPG industry with at least 3 years in brand/customer/trade/shopper marketing
Prior experience working directly with retailers preferred
Prior agency management experience
Prior analytics/insights experience with ability to synthesize and make strategic recommendations Prior project management experience - executing a project from start to finish
Strong analytical and strategic thinker
A balance of strong leadership skills and the ability to work independently
Comfortable working in a matrix type of reporting structure (not purely functional area)
Strongly results oriented with demonstrable track record of success Self-motivated, highly flexible and takes the initiative to do what's needed
Financial acumen related to managing a budget, ROI analysis and budget optimization
The skills for success
Trade Marketing, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Leadership skills, Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product planning, financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence.
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
US salary ranges
USD $143,000.00 - $215,000.00Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
Benefits
- Health and Wellness Programs
- Dental Insurance
- Life Insurance