Part-Time E-Commerce Marketing & Advertising Manager Channie's LLC Charlotte, NC Job Details Part-time $30,000 - $40,000 a year 19 hours ago Benefits 401(k) Retirement plan Qualifications Marketing ROI (MROI) improvement Product marketing Sales analysis Managing budgets in a search marketing role Digital marketing budget management E-commerce Media data analysis Pay-per-click (PPC) advertising Data-driven problem-solving Profitability analysis Marketing analytics Paid search marketing Search engine marketing (SEM) strategy development Paid search advertising campaigns Full Job Description About Channie's LLC Channie's LLC is an educational products company offering children's workbooks, flashcards, STEM learning tools, educational toys, and hands-on learning resources. We are committed to helping children learn and grow through engaging, creative, and effective educational products. As we expand our product assortment and online presence, we are looking for an experienced e-commerce marketing professional to help grow sales, improve advertising performance, and strengthen our brand across multiple online sales channels. About the Role We are seeking a results-driven E-Commerce Marketing & Advertising Manager with at least 5 years of hands-on experience managing Amazon advertising campaigns and experience with other e-commerce marketplaces and digital marketing platforms. The ideal candidate understands how to drive profitable sales through paid advertising, optimize product listings, analyze campaign performance, and identify opportunities to increase traffic and conversions. This is a remote, part-time position for someone who can independently manage advertising campaigns, make data-driven decisions, and help Channie's grow its online business across Amazon, Walmart Marketplace, TikTok, WooCommerce, Google Shopping, and other relevant sales channels. Key Responsibilities1. Amazon Advertising & PPC Management Manage and optimize Amazon Ads campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display where applicable. Develop advertising strategies to increase sales, improve visibility, and achieve profitable growth. Conduct keyword research, competitor analysis, bid optimization, and search term analysis. Monitor and optimize ACoS, ROAS, TACoS, conversion rates, and advertising spend. Identify underperforming campaigns, reduce wasted ad spend, and improve advertising efficiency. Manage campaign budgets and allocate spending based on performance and business priorities. Support new product launches and develop advertising strategies for new listings. Provide regular performance reports with actionable recommendations. 2. Walmart Marketplace Advertising & Optimization Manage and optimize Walmart Connect advertising campaigns. Improve product visibility, keyword targeting, and advertising efficiency. Monitor sales performance, conversion rates, and return on advertising spend. Identify opportunities to grow product sales and improve marketplace competitiveness. 3. TikTok Marketing & Advertising Develop and manage TikTok advertising campaigns and, where relevant, TikTok Shop promotions. Identify suitable content formats, trends, and audiences for children's educational products. Collaborate on product videos, creative assets, and promotional campaigns. Analyze campaign results and recommend strategies to increase engagement, traffic, and sales. 4. Google Shopping & Digital Advertising Manage Google Shopping campaigns and Google Ads, including Performance Max where appropriate. Optimize product feeds, campaign structures, targeting, and budgets. Monitor conversion tracking, cost per acquisition, ROAS, and overall campaign profitability. Identify opportunities to increase qualified traffic and sales through Google. 5. WooCommerce & E-Commerce Marketing Support marketing and sales growth for our WooCommerce website. Optimize product pages, promotions, landing pages, and conversion opportunities. Coordinate paid traffic campaigns with website merchandising and product availability. Analyze website traffic, customer behavior, and conversion performance. Recommend strategies to improve customer acquisition, retention, and repeat purchases. 6. Marketing Analytics & Business Growth Track performance across advertising platforms and sales channels. Prepare regular reports covering advertising spend, revenue, ROAS, ACoS, conversion rates, and other relevant KPIs. Identify profitable products, growth opportunities, and areas requiring improvement. Develop and execute data-driven strategies to increase sales while maintaining advertising efficiency. Stay current with marketplace advertising updates, e-commerce trends, and competitors' marketing strategies. Coordinate with internal team members and product sourcing personnel to align advertising plans with product launches, inventory, and promotions. Required Qualifications At least 5 years of hands-on experience managing Amazon Ads and PPC campaigns. Demonstrated success optimizing Amazon advertising performance and growing e-commerce sales. Strong understanding of keyword research, bid management, campaign structure, budget allocation, and advertising analytics. Experience analyzing ACoS, ROAS, TACoS, conversion rates, and campaign profitability. Practical experience with at least one or more additional platforms, such as Walmart Marketplace/Walmart Connect, TikTok Ads, Google Ads, Google Shopping, or WooCommerce. Strong analytical skills and the ability to translate performance data into actionable improvements. Ability to work independently, manage priorities, and deliver measurable results in a remote environment. Excellent communication skills and the ability to provide clear performance updates. Preferred Qualifications Experience managing advertising for children's products, educational products, toys, books, or consumer products. Experience with Amazon Seller Central, Walmart Seller Center, TikTok Shop, Google Merchant Center, and WooCommerce. Familiarity with product listing optimization, SEO, conversion rate optimization, and promotional planning. Experience supporting new product launches and growing sales for emerging brands. Experience with analytics and reporting tools such as Google Analytics 4, advertising dashboards, and spreadsheet-based reporting. Experience managing advertising across multiple marketplaces while coordinating budgets and inventory availability.

Work Schedule & Compensation Part-time:

Approximately 15 hours per week.

Location:

Fully remote.

Schedule:

Flexible, with agreed-upon availability for meetings and reporting.

Compensation:

Competitive and commensurate with experience. What Success Looks Like The successful candidate will help

Channie's:

Increase profitable sales across Amazon and other online marketplaces. Improve advertising efficiency and reduce wasted ad spend. Strengthen product visibility and conversion rates. Expand marketing reach through TikTok, Google Shopping, Walmart Marketplace, and our WooCommerce website. Build a measurable, data-driven marketing strategy that supports sustainable business growth. How to Apply Please submit your resume and a brief summary of your e-commerce advertising experience.

Applicants should specifically highlight:

Their years of hands-on Amazon Ads management experience. The types of Amazon campaigns they have managed. Their experience with advertising budgets, ACoS, ROAS, and sales growth. Other marketplaces and advertising platforms they have managed. Examples of measurable results achieved for previous clients or employers. Candidates with relevant case studies, performance reports, or examples of successful advertising campaigns are encouraged to include them.

Pay:

$30,000.00 - $40,000.00 per year

Benefits:

401(k) Retirement plan

Work Location:

Remote