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SVP/Chief Marketing Officer
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Based on California data
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What they do
A Chief Marketing Officer is a corporate executive with overall responsibility for the marketing activities of a company. Oversees marketing and advertising staff. Oversees the planning, development and execution of an organization's marketing and advertising initiatives. Generates revenue by increasing sales through successful marketing for the entire company.
$206,895 / year median in California
+5% projected growth
Job Description
First City Credit Union is in search of a strong leader to serve as the SVP/Chief Marketing Officer to plan, coordinate and execute the credit union's strategic marketing plan in the context of the credit union's overall strategic goals. The SVP/CMO is a strategic executive leader responsible for developing and executing credit union's enterprise-wide marketing, brand, communications, digital engagement, member growth, and business development strategies. Reporting directly to the President & CEO, the CMO serves as a key member of the executive leadership team and plays a critical role in advancing the credit union's mission, expanding market share, deepening member relationships, and supporting long-term organizational growth. The SVP/CMO leads all aspects of marketing, branding, member acquisition and retention, public relations, digital marketing, community engagement, product marketing, and market research. This leader will oversee critical Sponsor and Select Employer Group (SEG) relationships. Our future SVP, Chief Marketing Officer will possess the following education, knowledge and skillsets : Bachelor's degree in Marketing, Business Administration, Communications, or related field required Master's degree (MBA or related discipline) preferred Minimum 10-15 years of progressive marketing leadership experience At least 5 years in a senior executive marketing role with financial services, banking, credit unions, fintech, or related industries Demonstrated success leading brand transformation, digital marketing initiatives, and member/customer growth strategies Experience managing marketing budgets, agencies, and cross-functional teams Experience presenting to executive leadership and Board of Directors Strong understanding of retail banking, lending, deposit products, and financial services marketing Expertise in digital marketing, marketing analytics, CRM systems, marketing automation, and data-driven decision making Knowledge of California financial services market dynamics preferred. We provide competitive compensation and benefits package that includes: Medical, dental, and vision insurance Life insurance 401k Retirement Plan (matching contribution=5%, immediate vesting) Paid Time Off (PTO) Paid Holidays Educational Reimbursement "Actual compensation is determined based on experience, education, skills, internal equity, and other job‑related factors." EOE