Head of Marketing ConciergeMD Los Angeles, CA Job Details Full-time $60,000 - $70,000 a year 5 hours ago Benefits Health insurance Dental insurance Paid time off Vision insurance Qualifications Growing experience Management Managing marketing teams Interpersonal skills Content editing HIPAA Data interpretation Data-driven problem-solving Marketing analytics Marketing operations Full Job Description About Concierge MD Concierge MD is redefining modern healthcare through personalized, white-glove medical care in-person as well as virtually. We combine exceptional physicians, cutting-edge treatments, and an elevated patient experience to deliver healthcare that feels proactive, convenient, and deeply personal. From concierge primary care to longevity, diagnostics, and in-home services, our mission is to help patients live healthier, longer lives. As we continue to grow, we're looking for a strategic, hands-on Head of Marketing to build our brand, drive patient acquisition, and establish Concierge MD as the premier concierge medical practice in the US, accessible anywhere you are. This role is based in LA with 4+ days/week in-office in Beverly Hills. The Opportunity This is a highly visible leadership role reporting to the GM of the business, responsible for building the marketing function from strategy through execution. You'll own the entire customer journey, from awareness to acquisition to retention, developing the brand while creating measurable business growth. You'll work closely with leadership to define positioning, launch new services, optimize performance marketing and the customer funnel, oversee creative, and create meaningful partnerships that expand our reach among affluent consumers. This role is ideal for someone who loves both strategy and execution and is excited to build something exceptional. What You'll Own

• Brand Strategy & Positioning Define and evolve the Concierge MD brand Develop compelling messaging across all patient touchpoints Ensure a consistent luxury experience across digital and physical channels Lead brand storytelling, content strategy, and communications
• Growth Marketing Own patient acquisition strategy across paid, organic, referral, partnerships, and local marketing Manage agency and internal resources across paid media, SEO, CRM, and analytics Optimize conversion across the website and patient funnel Measure CAC, LTV, conversion rates, retention, and marketing ROI
• Digital Experience Oversee website strategy and ongoing optimization Improve SEO performance and organic visibility Develop landing pages and conversion-focused experiences Build marketing automation and patient lifecycle communications
• Content & Social Oversee social marketing specialist who handles day-to-day social content, creating, posting, and engagement as well as influencer relations.

Lead content strategy across blog, email, social, video, and PR Drive strategy around educational content around concierge medicine, longevity, wellness, and preventive care Grow organic social presence and patient engagement Manage influencer, spokesperson, and creator partnerships where appropriate

• Partnerships & Community Build strategic relationships with luxury residential communities, fitness clubs, wellness providers, hotels, employers, and local organizations Develop referral programs and ambassador initiatives Identify high-value brand collaborations
• Marketing Operations Build annual marketing plans and budgets Establish KPIs and executive reporting Manage agencies, freelancers, photographers, videographers, and creative partners Build and mentor future marketing hires as the team grows What Success Looks Like within your first 12 months, you will: Increase qualified patient acquisition Improve website conversion, lead generation and true CAC Build a differentiated luxury healthcare brand Establish scalable marketing systems and reporting Launch new patient acquisition channels and partnerships Increase brand awareness across the US with an emphasis on key markets Improve patient engagement and retention Qualifications We're looking for someone who brings: 8-12+ years of marketing leadership experience Experience growing premium consumer brands, healthcare, telehealth, wellness, hospitality, luxury, or high-end service businesses Proven track record managing multi-channel acquisition programs Strong understanding of digital marketing, SEO, CRM, lifecycle marketing, and analytics Experience leading agencies and cross-functional teams Excellent creative instincts and strong copywriting/editing skills Analytical mindset with comfort making decisions from data Entrepreneurial attitude with willingness to roll up your sleeves Awareness (expertise preferred) of compliance related to HIPAA and telehealth businesses Bonus Points Concierge medicine, telehealth or healthcare experience Membership or subscription business experience Luxury consumer brand experience PR and media relationships Experience with physician marketing and patient acquisition You Are Both strategic and highly execution-oriented Equal parts creative and analytical Obsessed with customer experience Comfortable working in a fast-moving entrepreneurial environment Naturally curious and always looking for new growth opportunities Passionate about wellness, longevity, and premium consumer experiences Why Join Concierge MD You'll have the opportunity to help shape one of the most respected concierge medical brands in the country while working alongside physicians and leaders committed to transforming healthcare.

You'll have meaningful ownership, direct access to leadership, and the ability to make a measurable impact on both the business and the lives of our patients.

Pay:

$60,000.00 - $70,000.00 per year

Benefits:

Dental insurance Health insurance Paid time off Vision insurance

Work Location:

In person