Chief of Marketing

Conversa Corps helps other NGOs, nonprofits, and governmental relief teams work together better, using a completely virtual online interaction. Using group chat and trained Facilitators to help team representatives connect, chat, share, and collaborate, CCorps provides the "real time" interaction between hundreds of teams from all sectors of humanitarian assistance or disaster response. The interaction between the teams grows over time, and with that, relationships and trust begin to build. When a crisis hits, the teams are already familiar with working together in virtual spaces, and can bring response faster. Multi-team collaboration aims to optimize the interaction, knowledge sharing, and collaborative efforts of relief and response organization participants, including Facilitators coach best practices and effective behaviors to help the crowd to interact more effectively Guided, continuous facilitation of conversation and knowledge sharing in group chat Encourage teams to begin planning out how they can work together better for the next crisis Sustaining a high level of shared situation awareness and context by sharing live information and use tools that provide situational awareness alongside chat. Tools we use (for example) Slack, AirTable, Facebook, (WhatsApps, Signal as needed), we're about the behaviors and people, flexible on the tools. Collaboration services provide setup and management of appropriate online, digital tools for conversation and information sharing between responding organizations using various publicly available collaboration technologies like Slack. Conversa Corps will also research and document the best practices and sociocultural lessons learned associated with large multi-team collaboration and share this research publicly. Conversa Corps is designated as a public benefit corporation. We enable robust, effective, and timely rescue, humanitarian aid, and comfort to those suffering or in danger due to a crisis such as an environmental or humanitarian disaster. The corporate mission is completely dedicated to promoting goodwill, compassion, and support for disaster victims, those experiencing hardship, poverty or disease, and the continued protection of our planet. , Job Description Conversa Corps is a Denver-based 501(c)(3) nonprofit transforming multi-organizational crisis coordination through digital collaboration infrastructure. We operate Aid Arena, a Slack-based platform serving 650+ accounts across 380+ organizations globally, enabling humanitarian, disaster response, and aid organizations to coordinate effectively during crises. Our mission is to unite aid providers—from local volunteers to global organizations—in seamless collaboration that maximizes collective impact and brings hope to communities in crisis. Summary As head of a 12-person team including sector-specific ambassadors to the global aid community, the Marketing Officer develops comprehensive marketing strategies targeting specific aid sectors and geographic regions. The goal is to connect with, market, and recruit organizations to join our Aid Arena community. This role manages the lead pipeline, coordinates ambassador activities, oversees partnership development with major organizations, and works closely with the Communications Officer to leverage creative assets for targeted campaigns. Introduction Lead revolutionary recruitment strategy as Marketing Officer, orchestrating Aid Arena membership campaigns growing this online aid community from 380 to 500+ organizations while building partnerships with organizations representing specific sectors including food security, animal welfare, and major organizations such as the Red Cross, United Nations OCHA, and Voluntary Organizations across the US. As head of a 12- person team including sector ambassadors, you're recruiting organizations into our coordination infrastructure, multiplying disaster response effectiveness globally. Your strategic vision identifies which sectors need coordination most urgently, your campaigns drive food security and animal rescue expansion reaching 300 organizations, and your partnership development brings credibility-building major players into our network. When you recruit a state VOAD (Voluntary Organizations Active in Disaster), you enable coordination for hundreds of their member organizations. When campaigns convert food banks to members, you strengthen disaster food distribution networks feeding communities in crisis. This role demands marketing leadership, B2B expertise, and passion for humanitarian coordination. Join us leveraging marketing excellence for humanitarian impact at scale where strategy meets life-saving mission. Key Responsibilities Lead Marketing team of 12 in developing and executing targeted recruitment and partnership strategies Develop comprehensive marketing plans identifying priority sectors, geographies, and organization types Manage Community Ambassador network coordinating sector-specific outreach activities Oversee lead pipeline management and conversion tracking in CRM (Airtable) Develop strategic partnerships with major organizations (Red Cross, UN OCHA, VOADs) Coordinate with Communications Officer to request creative assets supporting recruitment campaigns Direct sector-specific campaigns (food security, animal rescue, climate action, etc.) Monitor marketing performance metrics including lead generation, conversion rates, and Aid Arena growth Report to Executive Director on marketing performance, pipeline status, and strategic partnership progress Manage marketing budget and allocate resources across campaigns and ambassador activities Lead quarterly campaign planning and integrated strategy coordination with Communications team Identify emerging market opportunities and evolving sector needs Qualifications Bachelor's degree in Marketing, Business, Communications, or related field 7+ years progressive marketing experience with 3+ years in leadership roles Proven track record developing and executing B2B or membership marketing strategies Experience managing teams and coordinating distributed networks (ambassadors/volunteers) Strong background in nonprofit, humanitarian, or mission-driven organizations Preferred Demonstrated success in partnership development and relationship building Experience with CRM systems, lead pipeline management, and conversion tracking Portfolio demonstrating strategic marketing leadership and measurable growth results Skills and Competencies Strategic marketing planning and campaign development Team leadership including ambassador network coordination Partnership development and relationship management CRM management and lead pipeline tracking Sector analysis and target audience identification Cross-functional collaboration with Communications and other teams Data-driven decision making using metrics and performance analytics Budget management and resource allocation Stakeholder management including Executive Director and major partners Consultative sales and value demonstration approaches Mission-driven marketing aligned with humanitarian values Cultural competency for global organizational outreach