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C
Confidential
Executive Vice President of Marketing
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Based on Florida data
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What they do
A Vice President of Marketing manages strategic leadership of all aspects of the marketing team, reporting directly and advising company management on how to develop strategies for the successful promotion of their products, company or brand. Focuses on developing brand strategy, ensure all marketing efforts are in accordance with overall business objectives, ensures campaigns and programs are aligned with the strategic plan of the business
$182,765 / year median in Florida
+5% projected growth
Job Description
Executive Vice President of Marketing Confidential Orlando, FL Job Details Full-time $150,000 - $170,000 a year 17 hours ago Benefits Health savings account Health insurance Dental insurance 401(k) Tuition reimbursement Paid time off Employee assistance program Vision insurance 401(k) matching Life insurance Qualifications Vendor relationship building Marketing project management Teamwork Managing marketing teams Team leadership Content marketing strategy Brand awareness strategy Bachelor's degree Data analytics Managing projects Marketing analytics Growth marketing strategy Senior leadership Full Job Description Position Summary The Executive Vice President of Marketing is a strategic executive leader responsible for developing and executing the organization's overall marketing, brand, communications, and customer engagement strategy. This role drives business growth by leading high-performing teams, enhancing brand awareness, increasing customer acquisition and retention, and ensuring marketing initiatives align with organizational goals. The Executive VP of Marketing partners closely with executive leadership to develop long-term strategies, optimize customer experiences, and deliver measurable business results. Key Responsibilities Develop and execute a comprehensive marketing strategy aligned with organizational objectives. Lead all marketing functions, including brand management, digital marketing, communications, public relations, content, and customer engagement. Drive customer acquisition, retention, and brand awareness through integrated marketing campaigns. Oversee marketing budgets, performance metrics, and ROI. Analyze market trends, customer insights, and campaign performance to inform strategic decisions. Lead CRM strategy, marketing automation, and customer lifecycle initiatives. Build, mentor, and lead a high-performing marketing team. Collaborate with executive leadership and cross-functional teams to support business growth. Manage relationships with agencies, vendors, and strategic partners. Ensure consistent brand messaging across all marketing channels. Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field required; Master's degree preferred. 10+ years of progressive marketing experience, including 5+ years in senior leadership. Proven success developing and executing marketing strategies that drive growth and engagement. Strong experience in brand management, digital marketing, CRM, and marketing analytics. Experience managing budgets, leading high-performing teams, and overseeing multiple marketing functions. Excellent leadership, communication, strategic planning, and project management skills. Proficiency with CRM platforms, marketing automation tools, and data-driven decision-making. Work Environment Senior-level, highly collaborative leadership role. Frequent engagement with customers, volunteers, and community partners. Some evening and weekend work required for events and initiatives. Occasional travel for conferences Onsite schedule