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Senior Vice President, Growth & Digital Marketing | Atlanta, GA, USA
Career Insights for Vice President of Marketing
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Based on Georgia data
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What they do
A Vice President of Marketing manages strategic leadership of all aspects of the marketing team, reporting directly and advising company management on how to develop strategies for the successful promotion of their products, company or brand. Focuses on developing brand strategy, ensure all marketing efforts are in accordance with overall business objectives, ensures campaigns and programs are aligned with the strategic plan of the business
$196,721 / year median in Georgia
+5% projected growth
Job Description
- Enterprise Digital Marketing Strategy
- Leading Corpay's enterprise digital marketing strategy aligned to corporate growth objectives and business unit priorities.
- Establishing best-in-class capabilities across paid media, SEO/GEO/AEO, web, content, social, email, ABM, and marketing automation.
- Developing repeatable demand generation programs that improve pipeline creation, conversion, retention, and customer lifetime value.
- Commercial Growth & Go-to-Market
- Partnering with Product Marketing, Sales, and Revenue Operations to align digital programs with GTM priorities.
- Optimizing customer journeys through segmentation, personalization, testing, and AI-driven insights.
- Developing executive-level performance reviews with clear recommendations and investment priorities.
- Marketing Technology, Analytics & AI
- Leading the digital marketing technology ecosystem, including CRM integration, marketing automation, attribution, analytics, experimentation, and AI.
- Establishing KPI governance around pipeline, CAC, ROAS, conversion, retention, marketing-sourced revenue, and ROI.
- Leadership & Operating Discipline
- Building, mentoring, and leading a high-performing digital marketing organization.
- Managing enterprise marketing investments with strong financial discipline and measurable business outcomes.
- Influencing executive stakeholders through concise recommendations, clear decision frameworks, and practical execution plans.
- Fostering a culture of accountability, experimentation, continuous optimization, and customer-centric innovation. Qualifications & Skills
- 15+ years of progressive digital marketing leadership experience, including executive leadership in B2B marketing organizations.
- Bachelor's degree required; MBA preferred.
- Experience in B2B payments, fintech, financial services, SaaS, commercial payments, or similarly complex technology-driven industries preferred.
- Proven success leading enterprise demand generation, digital transformation, and marketing technology initiatives.
- Deep expertise in CRM, marketing automation, analytics, attribution, SEO/GEO/AEO, paid media, web optimization, and account-based marketing.
- Strong financial and analytical skills with experience managing large marketing budgets and investment decisions.
- Demonstrated use of AI tools such as ChatGPT Claude.
- Builder who creates scalable processes, simplifies complexity, and delivers measurable business impact.
- Excellent written and verbal communication skills, with the ability to turn complex analysis into crisp executive narratives.
- Strong relationship-building skills and ability to work effectively with senior leaders, business operators, product teams, finance, technology, legal, and external partners.
- High ownership, intellectual curiosity, attention to detail, discretion, and willingness to do hands-on work. Benefits & Perks
- Medical, Dental & Vision benefits available the 1st month after hire
- Automatic enrollment into our 401k plan (subject to eligibility requirements)
- Virtual fitness classes offered company-wide
- Robust PTO offerings including: major holidays, vacation, sick, personal, & volunteer time
- Employee discounts with major providers (i.e. wireless, gym, car rental, etc.)
- Philanthropic support with both local and national organizations
- Fun culture with company-wide contests and prizes About Corpay Corpay is a global technology organization that is leading the future of commercial payments with a culture of innovation that drives us to constantly create new and better ways to pay.
Recruitment Agencies and Search Firms:
Corpay does not accept unsolicited resumes from agencies or search firms without a valid written agreement in place. Any unsolicited candidate submissions will become the property of Corpay, and no fees will be paid related to such submissions. Learn more aboutCorpay:
https://www.corpay.com Transparency & Compliance Equal Opportunity Employer Corpay is committed to providing equal employment opportunities to all applicants and employees. Employment decisions are made without regard to race, color, religion, sex (including pregnancy), gender, gender identity or expression, sexual orientation, national origin, ancestry, age, disability, marital status, genetic information, military or veteran status, or any other characteristic protected by applicable law. Corpay is committed to fostering an inclusive workplace where individuals are respected and valued for their diverse perspectives, experiences, and contributions. If you require reasonable accommodation during any part of the application or interview process, please notify a representative of the Human Resources Department. Use of Artificial Intelligence in Hiring Corpay may use artificial intelligence (AI) and other technology-enabled tools to support certain aspects of the recruitment process, such as application screening, candidate assessment, or interview scheduling. These tools are designed to enhance efficiency, consistency, and fairness throughout the hiring process. AI tools do not make final hiring decisions. All employment decisions involve human review. Corpay is committed to the responsible use of AI, including appropriate oversight and safeguards designed to support fair and unbiased outcomes. Candidate Privacy Notice For information about how Corpay processes personal information during the recruitment process, please review ourCandidate Privacy Notice:
https://www.corpay.com/privacy-policy. Pay Philosophy Corpay is committed to fair, equitable, and transparent compensation practices. Compensation decisions are based on objective, job-related factors including skills, experience, qualifications, and market benchmarks. Where required by applicable law, salary or compensation ranges will be included in the job posting or provided prior to the interview process, where required by applicable law. Additional compensation elements such as bonuses, incentives, benefits, or variable pay may apply where applicable.Benefits
- Paid Time Off (PTO)
- 401(k) Plans
- Health Insurance
- Dental Insurance