VP - Marketing

VP - Marketing Angott Search Group - Livonia, MI, United States

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Credit Union Angott Search Group is partnering with a $875 million Michigan credit union to identify a Vice President of Marketing. This leader will advance the organization's mission by driving marketing, brand, communications, and business intelligence strategies that support membership growth and retention.

Responsibilities:

Lead and execute integrated marketing strategies aligned with business goals, focused on brand awareness, engagement, and growth. Drive brand, membership, product, and communication initiatives across the organization. Analyze campaign performance (ROI, conversion, acquisition cost, engagement) and optimize results. Build and lead a high-performing marketing and BI team. Oversee website and social media strategy to ensure a strong, consistent digital presence. Ensure cohesive messaging across all channels, including campaigns, collateral, and advertising. Track and report on KPIs, identifying trends and taking action as needed. Maintain a consistent brand voice across all touchpoints. Utilize a mix of traditional and digital marketing tools to effectively reach target audiences.

Job Qualifications:

10+ years of experience. Bachelor's degree in marketing, communications, business, or related field. Proven success executing strategic marketing plans that drive growth. Experience across branding, project management, product development, and digital/traditional marketing. Leadership experience with responsibility for planning, team management, and budgeting. Strategic thinker with strong execution skills. Ability to perform in a fast-paced, deadline-driven environment. Strong leadership, team-building, and communication skills. Job # 2168 Share