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AB Spectrum

Vice President of Marketing & Growth

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What they do

A Vice President of Marketing manages strategic leadership of all aspects of the marketing team, reporting directly and advising company management on how to develop strategies for the successful promotion of their products, company or brand. Focuses on developing brand strategy, ensure all marketing efforts are in accordance with overall business objectives, ensures campaigns and programs are aligned with the strategic plan of the business

$202,156 / year median in Missouri

+4% projected growth

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Job Description

Lead the Growth Behind Our Mission At AB Spectrum , we believe every child deserves the opportunity to learn, grow, and thrive through meaningful, play-based experiences. As the only provider of ReggioABA™ in the region, we've reimagined early intervention by blending the science of Applied Behavior Analysis (ABA) with the child-led principles of Reggio Emilia. Our innovative approach, collaborative culture, and commitment to excellence have earned us recognition as a Top Workplace by the St. Louis Post-Dispatch . Now we're looking for an ambitious, creative, and results-driven Vice President of Marketing & Growth to lead our next chapter. If you're energized by building brands, driving measurable growth, and creating marketing strategies that truly make a difference, we'd love to meet you!! Why This Role Matters This isn't a traditional marketing position. You'll serve as the executive leader responsible for expanding AB Spectrum's impact by increasing community awareness, strengthening referral partnerships, growing client enrollment, and building a best-in-class marketing and communications strategy. Every campaign you launch and every partnership you build helps more children and families access life-changing services.
What You'll Do Lead Organizational Growth:
Develop and execute strategic marketing and growth initiatives. Drive census growth, referral growth, and brand awareness across multiple clinic locations. Forecast enrollment and support expansion into new markets. Establish KPIs and measure marketing performance through data and analytics. Elevate the
AB Spectrum Brand:
Champion and protect the AB Spectrum and ReggioABA™ brands. Oversee public relations, executive communications, and media outreach. Ensure consistent messaging across all digital and print platforms.
Drive Digital Marketing:
Lead SEO, website optimization, Google Ads, social media, email marketing, and lead generation strategies. Improve conversion rates from inquiry to enrollment. Evaluate emerging marketing technologies and automation tools.
Build Community Partnerships:
Strengthen relationships with physicians, schools, hospitals, universities, and community organizations. Develop referral growth strategies and community outreach initiatives. Coordinate grand openings, networking events, and community engagement opportunities. Lead a
High-Performing Team:
You'll build and mentor a collaborative marketing department while managing: Marketing & Communications Social Media & Content Community Outreach Creative Partners Website & SEO Vendors Photographers & Videographers What Success Looks Like Your impact will be measured by meaningful business outcomes, including: Client Census Growth Referral Growth Assessment Volume Client Starts Marketing ROI Lead Generation Conversion Rates Brand Awareness Successful New Clinic Launches Community Engagement What You Bring Required Qualifications 7+ years of progressive marketing leadership experience Proven success leading multi-channel marketing campaigns Strong expertise in digital marketing, SEO, paid advertising, and lead generation Experience managing teams, agencies, and creative partners Excellent communication, project management, and organizational skills Data-driven mindset with experience using analytics to drive decision-making Experience in healthcare, behavioral health, or another multi-location service organization preferred Experience with physician outreach, referral development, and community partnerships preferred Passion for innovation, growth, and mission-driven work Why You'll Love Working Here At AB Spectrum, you'll find more than a career—you'll find a team committed to making a lasting impact.
We Offer Competitive salary:
$80,000-$90,000 Hybrid work flexibility Comprehensive medical, dental, and vision benefits 401(k) Generous paid time off and paid holidays Professional development opportunities Collaborative executive leadership team The opportunity to build and lead a growing department The chance to help shape one of the fastest-growing autism service organizations in the region Why AB Spectrum? We're not just growing—we're innovating. Recognized as a Top Workplace The only provider of ReggioABA™ in the region Launching IRB-approved clinical research to evaluate our innovative treatment model Expanding throughout the St. Louis region and beyond ❤️ A culture built on kindness, collaboration, and continuous improvement If you're excited about building brands, creating meaningful connections, and driving measurable growth that changes lives, we'd love to hear from you.