Recruiting Solutions is currently seeking a Chief Marketing Office for a home services client in the Chapin, SC area. The CMO is responsible for leading the overall marketing strategy for a service-based organization. This role focuses on driving lead generation, strengthening brand reputation, and accelerating revenue growth across residential and commercial markets. The CMO works closely with executive leadership to align marketing efforts with sales goals, operational capacity, and long-term business expansion. Benefits Direct Hire Remote/Hybrid Competitive Salary Bonus Structure / Equity Share Job Duties Develop and execute a growth-focused marketing strategy tailored to roofing, construction, and service-based markets Drive lead generation through digital marketing, SEO, paid advertising, referrals, and local market outreach Build and manage brand presence across residential, commercial, and industrial customer segments Oversee website performance, online reputation, and customer review management Partner with sales teams to ensure strong lead conversion and consistent pipeline growth Analyze market trends, competitor activity, and seasonal demand cycles to optimize campaigns Manage marketing budgets with a focus on cost per lead, ROI, and customer acquisition efficiency Lead community engagement, partnerships, and local market development initiatives Oversee customer communication strategy to improve retention and referral business Build, train, and lead a high-performing marketing and lead generation team Requirements Prior CMO experience Strong understanding of digital marketing, local SEO, and CRM-driven sales funnels Bachelor's degree in Marketing, Business, Construction Management, or related field (preferred) 8+ years of marketing or business development experience, ideally in roofing, construction, home services, or trades Proven success in lead generation and revenue growth in a service-based business model Experience managing marketing budgets and performance-based advertising Familiarity with construction cycles, estimating, and service operations is highly preferred Strong leadership, communication, and analytical skills