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Resorts World Las Vegas

Vice President, Korean Marketing

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What they do

A Vice President of Marketing manages strategic leadership of all aspects of the marketing team, reporting directly and advising company management on how to develop strategies for the successful promotion of their products, company or brand. Focuses on developing brand strategy, ensure all marketing efforts are in accordance with overall business objectives, ensures campaigns and programs are aligned with the strategic plan of the business

$210,761 / year median in Nevada

+3% projected growth

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Job Description

Vice President, Korean Marketing Resorts World Las Vegas - 2.8 Las Vegas, NV Job Details Full-time 3 hours ago Qualifications Team leadership English High school diploma or GED New business target achievement
Full Job Description Summary Statement:
The Vice President, Far East Marketing is responsible for maintaining and developing relationships with targeted gaming and non-gaming resort patrons to generate incremental revenues. The ideal candidate should have a strong following of premium mass and high-end gaming/non-gaming resort guests, while consistently demonstrating the ability to attract new business at these levels.
Summary Statement:
The Vice President, Korean Marketing is responsible for maintaining and developing relationships with targeted gaming patrons to generate incremental revenues. The ideal candidate should have a strong following of premium mass and high-end gaming guests, while consistently demonstrating the ability to attract new business at these levels.
Primary Job Duties:
Includes but is not limited to: Bring high net individuals who contribute to both gaming and non-gaming revenue. Greet patrons upon arrival and departure and maintain contact with hosted patrons during their visit. Educate and assist resort patrons on all gaming and non-gaming offerings throughout the resort. Exhibit strong telemarketing skills to fill events and drive profitable resort revenue. Manage guest complaints and discrepancies efficiently and courteously. Interact with players in person, via telephone, email, text message, and written correspondence. Represent the property as a role model of customer service and professionalism. Assist convention sales and hotel operations in registering and checking patrons in. Provide feedback and information to team and property leadership regarding guest suggestions, concerns, or issues. Participate in brainstorming and planning sessions for the Resort Relationship Marketing program. Oversee all aspects of guest visits, including booking spa, dining, in-room dining amenities, ground transportation, cabanas, hotel rooms, establishing casino credit, and overseeing folio check-out. Safeguard the confidential nature of all departmental and company records. Approve casino credit and accept responsibility for collecting outstanding casino credit markers. Host on-site and off-site events in Las Vegas and beyond (e.g., casino tournaments, Raiders & Golden Knights suite, Nascar, golf tournaments). Use personal devices for job-related tasks and review of company documents. Perform other duties as assigned.
Qualifications:
Includes but is not limited to: Fluent in English and Mandarin/Cantonese Capable of working as part of a team to foster guest loyalty, increase visitation frequency, and grow incremental gaming/non-gaming revenue. Possess excellent communication skills, tact, judgment, high moral integrity, and a strong work ethic. Ability to perform multiple tasks simultaneously and meet/exceed revenue generation expectations and goals. Ability to work varied shifts, including nights, weekends, and holidays. Effective communication skills in English, with a polished appearance and demeanor. Excellent customer service skills. Ability to obtain and maintain full knowledge and understanding of company and department rules, regulations, policies, and procedures.
Preferred :
Strong existing following of mass premium and high-end patrons. Previous experience working in a large, luxury resort setting. Resort Marketing or premium customer hosting experience.
Minimum Education and Experience:
At least 21 years of age. High school diploma or equivalent. Minimum of ten years of experience in casino marketing. Minimum of three years of leadership/management experience in a related field.
Certificates, Licenses, Regulations:
Proof of eligibility to work in the United States.
Ability to obtain the following:
Nevada Gaming Registration Physical Demands:
The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is performed in a luxury property setting, must be able to navigate front and back of house areas. Must be tolerant to varying conditions of noise level, temperature, illumination, and air quality. Prolonged sitting/standing. Bending and reaching Transporting, pushing, pulling, lifting, and maneuvering items weighing up to 15 lbs. Eye/hand coordination Ability to comply with Policies and Procedures, Job Description, daily memorandums, chemical labels (MSDS) and other instructions. At Resorts World Las Vegas, we believe that every member of our team is an ambassador and is essential to the success of our company. We expect all Team Members to take personal ownership in ensuring everything they do is in the best interest of the company and that all will adhere to our five core non-negotiable responsibilities. Everyone is an Ambassador -No matter where you work at Resorts World Las Vegas, it is your responsibility to treat this property like you would your own home. No one gets hurt, everyone feels secure, the environment is clean, and every guest gets what they need. Everyone works in Safety -If you have a safety concern, it is your responsibility to address it by correcting it or notifying the appropriate department or individual. Everyone works in Security -If you See Something, it is your responsibility to Say Something. You must notify the appropriate department or individual if you feel there is a security concern. Everyone works in EVS -If there is trash on the floor, it is your responsibility to pick it up. If it is a mess that needs more attention, it is your responsibility to notify the appropriate department or individual. Everyone works in Guest Experience -If a guest needs assistance, it is your responsibility to assist that guest and do so with a smile. If the guest needs more assistance than you can provide, it is your responsibility to notify the appropriate department or individual.