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Vice President, B2B Marketing, Marchant & Acceptance
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What they do
A Vice President of Marketing manages strategic leadership of all aspects of the marketing team, reporting directly and advising company management on how to develop strategies for the successful promotion of their products, company or brand. Focuses on developing brand strategy, ensure all marketing efforts are in accordance with overall business objectives, ensures campaigns and programs are aligned with the strategic plan of the business
$183,782 / year median in New York
+2% projected growth
Job Description
- Lead B2B marketing strategy across merchant, acquiring, processing, and public sector businesses.
- Build growth plans for priority merchant verticals that deepen relationships, grow share and expand product and Services adoption.
- Develop partnership and co-marketing propositions combining Mastercard's brand, campaigns, Priceless assets, sponsorships, media, technology, data and Services capabilities.
- Partner with Mastercard Services to create cross-sell opportunities across acquisition, engagement, loyalty, portfolio optimization and performance marketing.
- Support acquiring, processing and public sector priorities through programs that strengthen partnerships, accelerate innovation and promote secure payment solutions.
- Lead joint marketing plans with customers, aligning objectives, investments, audiences, channels and measurement.
- Build senior customer relationships and represent Mastercard in strategic planning sessions, pitches and executive presentations.
- Partner with business development and account teams across the sales lifecycle, from opportunity identification and RFP strategy through activation and growth.
- Develop insight-led narratives, commercial frameworks and materials that help win and expand customer relationships.
- Collaborate across Marketing, Communications, Product, Services, Finance and Legal to deliver integrated programs.
- Define performance measures tied to revenue, GDV, share growth, adoption, engagement, brand impact and ROI.
- Lead and develop a high-performing team while managing agency partners and resources. All About You
- Proven team builder who develops talent, sets high standards and creates a positive, collaborative and hard-working culture.
- Optimistic, resourceful problem-solver who takes initiative and mobilizes teams around solutions.
- Entrepreneurial marketer who identifies and unlocks customer opportunities, turning ideas into measurable growth.
- Significant experience leading B2B, partnership, customer or commercial marketing in a complex organization.
- Ability to connect marketing strategy and investment to revenue, customer value and product adoption.
- Trusted relationship builder with strong storytelling, presentation, negotiation and influencing skills.
- Data-driven leader experienced in integrated marketing, joint business planning, measurement and ROI.
- Extensive experience in payments, financial services, fintech, commerce, retail, technology or professional services experience preferred.