Sales:

problem-led content paths, message frameworks, and SDR conversation guides for each activated hypothesis, plus execution of generative search, LinkedIn, ABM, and intent-data targeting. Own the digital channel mix — website, paid media, email, and organic — as the execution layer behind demand generation and brand visibility. Be evaluated against the quality of leads generated, not just quantity of leads generated. Success in this role is the conversion rate of a high number of MQLs into SQLs and their associated velocity through commercial pipeline stages. Marketing Operations & Data Own the operational backbone — CRM data quality, marketing technology and automation, targeting infrastructure, campaign reporting — needed to run targeted, signal-based marketing at scale. Establish operating rhythms, service levels, and decision frameworks that make campaign planning, launch readiness, and post-campaign optimization predictable rather than reactive. Build and report funnel, attribution, and signal-quality metrics jointly with Sales on a regular review cadence. Brand & Creative Own brand governance and visual identity — the standards that keep every customer-facing touchpoint consistent, modern, and differentiated across campaigns, communications, events, and sales support. Own the creative production and content engine behind demand generation and market presence, including closing any gap between problem-focused content and solution-focused content. Partner with Product Marketing and Strategic Marketing to turn positioning and unmet-need research into deployable campaign and brand assets. Communications & PR Own the PR agency relationship and the external communications strategy — press, thought leadership, executive visibility, and speaking/awards programs — that position Personify as the market leader in engagement-driven clinical cost containment. Provide executive communications support to Commercial and Executive Leadership, ensuring the company's external voice is consistent with brand and market strategy. National Events Set the national events strategy — which industry conferences, trade shows, sponsorships, and hosted or customer events Personify invests in, how budget is allocated, and how each event ties back to pipeline or brand objectives. Partner with account management to support client innovation councils and lead the organization of our annual client conference. Leadership Responsibilities Build, coach, and develop a high-performing, multidisciplinary team across demand generation, marketing operations, brand, creative, communications, PR, and national events. Create clear accountability, decision rights, and performance expectations across teams so each function knows what it owns and how it's measured. Foster cross-functional partnership with Sales, Product Marketing, Client Growth & Account Management, and Executive Leadership — marketing as a connected system, not a request queue. Qualifications What You Bring to Our Team 12+ years in B2B marketing leadership Run B2B demand generation incorporating ICP and target customer profiles defined by product/strategy, translated into an integrated marketing playbook spanning digital, ABM, and content. Personally led a team through a shift from broad-based/volume marketing metrics to account-based or signal-based qualification. Directly owned brand governance, a PR agency relationship, and a multi-event portfolio — conferences, trade shows, sponsorships, hosted events — with real budget accountability. A track record of building integrated marketing functions from the ground up — brand, communications, content, demand generation, and marketing operations working as one team. Experience in healthcare technology, employer health, or another regulated, multi-stakeholder enterprise market with long sales cycles and mixed economic buyers. How We'll Measure Success MQL-to-SQL conversion and close rate of marketing-sourced leads Win-rate and sales-cycle-velocity differential, marketing-sourced/influenced vs. Sales-originated Marketing operations discipline — campaign launch reliability, data/attribution accuracy, reporting turnaround Brand and creative consistency across customer touchpoints, plus measured market awareness (tracked via win/loss interviews) Communications and PR impact — earned media, executive visibility, thought leadership placements Events ROI — pipeline and brand impact per event, relative to spend

Benefits The Highlights:

Competitive base salary and benefits effective day one Comprehensive medical and dental through our own health solutions (yes, we use what we build) Unlimited PTO—rest and recharge time is non-negotiable Mental health support, retirement planning, and financial protection Professional development with clear career progression and learning budgets Mission-driven culture where diverse perspectives drive real impact on people's health Want the full picture? Visit personifyhealthbenefits.com to explore our complete benefits package, wellness programs, and other employee perks.

Compensation:

This position offers a base salary range of $220,000 - $250,000, depending on location, skills, and experience. You're eligible for our full benefits package starting day one.

Our Commitment:

Personify Health is an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We cultivate a work environment where differences are celebrated, and employees of all backgrounds are empowered to thrive—because diversity is core to who we are and critical to our work in health and wellbeing.

Stay Safe:

Personify Health will never ask for payment or sensitive personal information like social security numbers during hiring. All official communication comes from verified company email addresses and or our secure applicant tracking system. Suspicious requests? Report them to talent@personifyhealth.com. 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