Chief Marketing Officer

Location:

Columbus, OH (hybrid considered for the right candidate)Reports to: Chief Executive OfficerThe Next Chapter at AFSAmericas Floor Source Group is a professionally led, growth-oriented multi-brand flooring business at $220M and building toward $500M. Across four brands Americas Floor Source, JP Flooring Design Center, Lewis Floor & Home, and Flooring Market we operate in seven channels: Retail, Builder, Pro, Commercial, Property Management, Ecommerce, and our incoming Direct-to-Consumer division.

Our marketing foundation is strong. We have a talented, experienced team and weve been investing in the function with real conviction. This role exists because were ready for the next level of marketing leadership someone who can take what weve built and accelerate it. This is a growth hire, not a fix-it hire.

The RoleThe CMO will lead marketing across all seven channels, with full ownership of the marketing strategy for Retail, Ecommerce, DTC, and Pro four channels that together represent our most significant growth opportunities. You will report directly to the CEO, hold a seat at the senior leadership table, and be a full participant in the strategic decisions that shape AFSs future.

This is a hands-on leadership role. We are an execution culture. Our best leaders are close to the work not above it and they treat revenue as a personal responsibility.

The CMO were looking for doesnt just lead marketing they build organizational alignment around the customer. You will work across sales, operations, and the contact center to create a consistent, conversion-focused customer experience across every channel and brand. You can walk into a room with store managers, sales leaders, or operations teams and shift how they think not by announcing marketing initiatives, but by building genuine understanding of what drives growth and bringing people with you. If you want a role where your influence stops at the marketing org chart, this isnt it.

What You OwnRevenue growth across Retail, Ecommerce, DTC, and ProYou own the marketing contribution to revenue across four channels, measured in leads, sales, ROAS, and Cost of Marketing. Retail and Ecommerce are the highest-velocity consumer channels. DTC is a new channel you will help launch and scale. Pro is a significant and growing segment where you will own the marketing strategy end-to-end.

Ecommerce as a growth engineTake our existing platform to its full revenue potential. You own the modernization, the conversion economics, and the performance marketing that drives it.

DTC channel launchPartner with the President of Retail to bring our newest channel to market and scale it.

Pro segment marketing strategyOwn the go-to-market strategy for our Pro channel the messaging, positioning, campaigns, and programs that drive contractor and trade professional engagement and revenue.

The marketing performance systemBuild the analytics, attribution, and reporting infrastructure that connects every dollar of spend to revenue making it the foundation for every marketing decision we make.

Brand and team leadershipEnsure each of our four brands shows up with clarity and consistency across every market and channel. Lead, develop, and raise the bar on the strongest marketing team AFS has ever assembled.

Your TeamYoure stepping into the strongest marketing team AFS has ever assembled. Your direct reports include a website marketing manager with deep SEO/AEO expertise, a high-performing paid search specialist actively leveraging AI to optimize campaigns, a talented creative manager who is a natural mentor, a sharp copywriter driving content and email, and an experienced project manager who keeps everything coordinated and moving.

Your job is to lead this team with vision and urgency set the direction, raise the bar, and create the conditions for them to do their best work.

What the First 90 Days Look LikeDrive the launch of the modernized ecommerce platform vendor selection is underway and you will own the execution from thereAccelerate paid search performance and SEO/AEO results measurable lead growth is the targetLaunch the go-to-market marketing campaign for the DTC channelDevelop and begin executing the Pro segment marketing strategyBuild the reporting framework that connects marketing investment to revenue across all channels and brandsEstablish your presence as a cross-functional leader understand the business beyond marketing and begin building the relationships that will let you drive change effectivelyWhat Were Looking For10+ years in marketing with a performance marketing foundation you know how to drive paid and organic demand at scaleHands-on operator you lead from the front and youre comfortable in the work, not just above itEcommerce experience youve scaled an ecommerce channel and understand what drives conversion and revenue growthB2C and B2B marketing experience you can shift between consumer and trade/professional audiences without losing sharpness in eitherCRM fluency youve built lifecycle marketing programs that drive repeat revenue and customer retentionMulti-brand or multi-channel experience you can manage complexity without losing focusTechnology leadership you dont just adopt tools, you find advantages in them before competitors do; you use AI, marketing automation, and emerging platforms to create performance edges that are hard to replicateCross-functional change leader youve driven meaningful change beyond the marketing org; you know how to communicate clearly, build alignment, and bring people with you rather than around youProgress-over-perfection mindset you move fast, test, learn, and iterate without waiting for perfectExperience overseeing or partnering closely with a contact center or inside sales team is a strong plus we believe marketing and the customer conversation should be tightly connectedRetail, home services, home improvement, or building materials background is a plusWhat We ValueWe value leaders who own their outcomes and expand their impact beyond their org chart. Who can walk into any room in this company sales, operations, store leadership, Pro channel teams and elevate how people think about the customer and what drives growth. Who communicate with clarity, lead with evidence, and bring people along rather than pushing them. Who move with urgency and treat the revenue number as theirs, not someone elses.

If youve been building your skills for a moment like this where the team is ready, the investment is there, the seat at the table is real, and the growth runway is as long as you can see this is that moment.

About AFS GroupAFS Group is one of the largest flooring retailers and contractors in the country, operating four brands across seven channels Retail, Builder, Pro, Commercial, Property Management, Ecommerce, and Direct-to-Consumer. We are professionally led, deeply invested in our people, and serious about building a business that lasts. We dont move slow. We take care of the people who take care of us.

Learn more at afsgroup.com