Brand Experience Strategist | Malvern, PA, USA

Brand Experience Strategist {"description": "Vanguard's Global Brand team is responsible for defining and telling Vanguard's story in ways that set us apart and inspire action. We're currently look for a Brand Experience Strategist to join the Brand Strategy & Insights team. This person will design and deliver experiences, programs, and partnerships that help Crew deepen strategic thinking, strengthen marketing effectiveness, and extend our enterprise brand strategy into their work. We're looking for someone who is passionate about raising the standards for experience and learning across the MarComms organization and can balance their vision for learning with the execution of many plans and events. The work involved in this role should not only provide new knowledge for Crew, but actively change the way their teams think and operate. In this role, you will:

• Lead development and execution of our signature MarComms learning experiences and events, (e.g., Marketing & Comms Expo, Summit, and Marketing Business Acumen Series).
• Identify, manage, and evolve partnerships with industry partners who provide marketing and financial acumen to Crew.
• Partner with Brand and BSI teams to transform priority research projects and intelligence into scalable formats that extend the value of research and insights.
• Organize divisional partners and experts, volunteers, and support staff in order to execute programs.
• Define and track success metrics for these programs, and continuously evolve based on feedback and identified areas of key upskilling across MarComms.
• Collaborate with cross-functional teams in strategy, activation, creative, and operations.

What it takes:

• A strong point of view in shaping not only the logistics of programming, but critically, the content, narrative, and overall experience
• Comfort balancing strategy and execution - shaping the \"why\" while owning the \"how\"
• At least 5 years related work experience, with emphasis on marketing, learning & development, or events.
• Undergraduate degree in Marketing or equivalent experience required. Graduate degree preferred. You've already proven yourself in the following areas:
• Leading marketing, strategy, learning, enablement, or event planning
• Effective stakeholder management (internal partners, leaders, and external vendors)
• Passion for elevating Crew experience through growth, mastery, and shared standards You've demonstrated potential in the following areas:
• Understanding of brand and marketing strategy, and modern marketing practices
• Innovative uses of AI and technology to amplify insight and creativity
• Program management, storytelling, or facilitation skills Special Factors Sponsorship Vanguard is not offering visa sponsorship for this position.

About Vanguard At Vanguard, we don't just have a mission-we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best. How We Work Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.", "salary_raw": null}