Chief Marketing Officer Broadcast Shopping Network Atlanta, GA Job Details Full-time 12 hours ago Benefits Health insurance Dental insurance Paid time off Parental leave Vision insurance Employee discount Flexible schedule Qualifications Social media advertising campaigns Marketing project management Website activity analysis SEO campaigns Increasing user engagement Media sales Managing marketing teams Data analysis reporting Media performance reporting Data reporting Research Team development B2B business model Bachelor's degree Graphic design software Industry trends Sales management systems proficiency Leading team collaboration initiatives Marketing analytics CRM system proficiency Professional art or design Lead generation campaigns Social media brand management Data analytics technologies Campaign performance reporting Managing media, arts or design teams Senior leadership Copywriting Full Job Description Overview We are seeking a dynamic and visionary (Hands on) Chief Marketing Officer (CMO) to lead our organization's creative strategies and brand development. As a key member of the executive team, you will drive innovative marketing initiatives that elevate our market presence, foster customer engagement, and accelerate business growth. This role offers an exciting opportunity to shape the future of our brand through strategic leadership, data-driven decision making, and creative excellence. The ideal candidate will possess a passion for pitching creative campaigns for on-air promotions, digital marketing, a strong background in multichannel marketing campaigns, and proven success and track record growing streaming/social presence and viewership. The ability to work with scaled lean teams and grow them into high-performing productively . Responsibilities With so many networks moving from cable to streaming you'll focus on strategies on growing streaming apps and channels. Develop and execute comprehensive marketing strategies aligned with organizational goals to increase brand awareness. Lead cross-functional teams in creating compelling content marketing, advertising sales initiatives, and social media advertising campaigns across multiple channels. Oversee the planning, implementation, and optimization of digital marketing efforts. Manage marketing automation tools and CRM systems to enhance customer engagement and streamline campaign workflows. Analyze web analytics reporting using tools like Google Analytics and web analytics platforms to inform strategic decisions and improve campaign performance. Coordinate with product management teams to develop integrated marketing campaigns that support product launches and promotions. Supervise creative development using Adobe Creative Suite for graphic design, content writing, print advertising materials and more. Drive innovation in social media marketing strategies to increase followers, engagement, and conversions across platforms such as Facebook Advertising and other social channels. Monitor budgets effectively while ensuring maximum ROI on all marketing activities; report on campaign performance metrics regularly. Foster a collaborative environment by working closely with sales teams, public relations, and other departments to ensure consistent messaging and brand positioning. Requirements Proven track record growing networks from relying on cable to successfully entering streaming world with subscriber-ship growth. Proven experience in senior marketing roles with a focus on B2B marketing, digital, social media, on air channels and performance-based campaigns. Strong proficiency in SEO, multichannel marketing, advertising sales, content marketing, and social media advertising campaigns. Expertise in managing marketing automation tools, CRM systems (such as Salesforce), Google Analytics, web analytics reporting, and growing streaming platforms. Demonstrated ability to lead teams effectively within fast-paced environments; experience managing marketing, advertising or public relations teams is essential. Excellent copywriting skills coupled with graphic design knowledge using Adobe Creative Suite or similar tools. Deep understanding of demand generation strategies combined with data-driven decision-making capabilities. Skilled in implementing integrated marketing campaigns that include print advertising as well as digital channels like Facebook Advertising. Strong project management skills with the ability to oversee multiple initiatives simultaneously while maintaining attention to detail. Exceptional research skills to stay ahead of industry trends and competitive landscape insights. Bachelor's degree in Marketing, Business Administration or related field; advanced qualifications are a plus. Join us as we craft innovative strategies that propel our brand forward! We are committed to empowering our team members through continuous growth opportunities while fostering an energetic environment where creativity thrives. If you're ready to lead transformative marketing initiatives with passion and precision—apply now!

Benefits:

Dental insurance Employee discount Flexible schedule Health insurance Paid time off Parental leave Vision insurance

Work Location:

Hybrid remote in Atlanta, GA 30305