About Clove Wellness Clove is a holistic healthcare membership platform launching in Dallas-Fort Worth on January 1, 2027. Members get one simple membership that opens the door to a vetted network of naturopathic doctors, chiropractors, acupuncturists, massage therapists, dietitians, somatic therapists, and recovery services. Healthcare is fragmented, hard to navigate, and unpredictable in cost. Clove makes it coordinated, accessible, and transparent. We're a founder-led team, and you'd work directly with our founder, a Registered Dietitian. You won't get lost in a department. You'll build the marketing function from the ground up. The role We're looking for a curious, scrappy, creative person to be our first Head of Marketing. This is an entry-level role with a big title and real ownership. You'll touch every part of our marketing as we move from pre-launch into our first year, and you'll have room to try ideas, test them, and keep what works. We care more about your ideas, energy, and follow-through than your résumé. If you've grown an account, built a brand, run a campaign for a club or side project, or just have a sharp eye for what makes people stop scrolling, we want to see it. What you'll own Social media: Plan, schedule, and post across Instagram and Facebook. Our rhythm is weekly batching, one video most days, supporting posts, and daily Stories.
Content creation:
Film, edit, and caption short-form video, including founder videos, trend ideas, behind-the-scenes content, and educational wellness content. Later you'll feature our providers.
Brand voice:
Keep everything warm, personable, and recognizably Clove. We want a "Clove family" feel, not a corporate one.
Email marketing:
Write and send newsletters and nurture emails to our growing list.
Website and landing pages:
Keep copy fresh and help us improve how visitors become members.
Community and partnerships:
Find local DFW opportunities, such as groups, wellness events, gyms, studios, and employers, and help us show up where our members are.
Provider marketing:
Support our provider recruitment with content, outreach materials, and event presence.
Campaigns:
Build and run launch and promotional campaigns, with help from the founder.
Analytics:
Track what's working, such as followers, engagement, email opens, and signups, and report on it simply each month. What we're looking for Strong written and visual communication Comfort filming and editing short-form video (CapCut, Canva, or similar) Familiarity with Instagram, trends, and what makes content spread Self-starter who can manage your own time in a part-time role Organized enough to plan content ahead and meet deadlines Genuine interest in health, wellness, and helping people feel better Coursework, internship, freelance, or personal projects in marketing, communications, or social media are all great Nice to have: Email tools (MailerLite, Mailchimp) and a connection to the DFW wellness or parent community. This role is for you if... You have more ideas than time, you notice what's working on other brands, and you want to try things instead of waiting for permission. We want you to be creative. Pitch the weird idea, test the new format, tell us what we're missing. You'll have real room to experiment and a founder who wants to hear it. What you'll get A founding role at a startup with true ownership and visible impact Flexible part-time hours [adjust as needed] Direct mentorship from our founder A portfolio of real campaigns you built from scratch Room to grow as Clove grows [add any growth or raise language you're comfortable with] [Membership perk or discount, if you want to offer one] How to apply Send your résumé and a short note answering this: "If you could run one creative marketing idea for Clove in its first 30 days, what would it be?" Include a link to any work you're proud of, such as a social account, a video, a project, or a portfolio. It doesn't have to be professional.
Send to:
hello@clovewellness.co Discover who we are at: www.clovewellness.co Clove Wellness is an equal opportunity employer. We welcome applicants of all backgrounds.
Pay:
$40.00 - $50.00 per hour Expected hours: 15.0 - 20.0 per week