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Head of Marketing, C-Suite & Strategic Customers
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What they do
A Chief Marketing Officer is a corporate executive with overall responsibility for the marketing activities of a company. Oversees marketing and advertising staff. Oversees the planning, development and execution of an organization's marketing and advertising initiatives. Generates revenue by increasing sales through successful marketing for the entire company.
$195,812 / year median in Tennessee
+10% projected growth
Job Description
- Partner with Business leaders, Global leaders, and Commercial teams to define and execute marketing programs that drive expansion, retention, and loyalty within C-suite customers
- Design and lead integrated marketing strategies that drive meaningful engagement across the customer journey, including targeted communications (email, newsletters, nurture, social, PR) and high-touch executive experiences (roundtables, summits, and curated engagements)
- Translate customer, competitive, and market insights into differentiated executive programs, thought leadership, and go-to-market strategies.
- Convert high-level executive engagement into enterprise action by supporting targeted workshops that align stakeholders, define strategic priorities, and drive measurable commercial outcomes.
- Measure and optimize the impact of customer marketing programs on engagement, retention, pipeline velocity, and growth outcomes
- Build a deep understanding of customer segments, buying cycles, and competitive dynamics to inform segmentation, targeting, and program design Qualifications
- 10-15+ years of progressive B2B marketing, strategic marketing, executive engagement, or commercial leadership experience.
- Demonstrated success building executive engagement or strategic account marketing programs for Fortune 500 organizations.
- Experience in digital transformation, software, energy.