Vice President, Brand & Marketing

Essential Duties & Responsibilities Enterprise Brand Leadership Serve as the lead steward of the health system's brand, ensuring clarity, consistency, and differentiation across all markets, platforms, and experiences. Define, evolve, and protect the enterprise brand strategy, value proposition, and narrative to support growth, reputation, and trust. Ensure brand alignment across clinical, digital, consumer, employer, philanthropic, and community-facing initiatives. Lead brand architecture, visual identity systems, messaging frameworks, and brand governance across a complex, multi-market organization. Marketing & Growth Strategy Develop and execute an integrated marketing strategy aligned with enterprise growth priorities, including service line growth, geographic expansion, digital health, and consumer acquisition and retention. Oversee demand generation, lifecycle marketing, and personalization strategies to drive awareness, access, utilization, and growth. Partner closely with enterprise strategy, service line, digital, and market leaders to translate growth priorities into actionable marketing plans. Establish performance metrics, KPIs, and measurement frameworks to assess marketing effectiveness, ROI, and contribution to enterprise growth. Consumer Experience & Loyalty Champion a consumer- and family-centered approach to marketing and engagement, grounded in empathy, trust, and data-driven insights. Collaborate with experience, digital, and access leaders to deliver cohesive, on-brand experiences across the patient and family journey. Lead strategies that build long-term loyalty, advocacy, and emotional connection with patients, families, and communities. Strategic Partnerships & External Engagement Lead and manage strategic brand and marketing partnerships that extend reach, enhance credibility, and support enterprise growth objectives. Collaborate with corporate, community, media, sports, entertainment, and mission-aligned partners to amplify brand impact. Ensure all partnerships align with brand values, pediatric and women's health mission, and applicable regulatory standards. Leadership & Team Development Lead, inspire, and develop a high-performing, multidisciplinary team across brand, marketing strategy, digital marketing, media, and partnerships. Foster a culture of collaboration, innovation, accountability, and continuous improvement. Oversee agency and vendor relationships to ensure high-quality execution, fiscal responsibility, and strong return on investment. Knowledge, Skills & Competencies Proven success leading brand and marketing strategy within complex, matrixed organizations; healthcare experience preferred. Demonstrated ability to drive growth, brand equity, and loyalty through integrated marketing and consumer engagement strategies. Experience managing large teams, budgets, and external partners or agencies. Deep expertise in consumer insights, digital marketing, and data-driven decision-making. Track record of building, evolving, and protecting iconic, trusted brands. Strategic and visionary thinker with strong execution discipline. Consumer- and mission-centered leadership approach. Influential collaborator and trusted enterprise partner. Results-oriented, data-driven decision-maker. Change leader comfortable navigating complexity and scale.

Qualifications:

Education Bachelor's degree in Marketing, Business, Communications, or a related field (required) Master's degree (preferred) Experience Minimum of 12 years of progressive leadership experience in brand, marketing, or growth roles (required) Significant experience operating at the enterprise or national level (required) Experience within healthcare, health and wellness, academic medical centers, and/or mission-driven organizations (preferred)