Vice President of Marketing Restaurant / QSR

Vice President of Marketing Restaurant / QSR Premier Associates - 3.8 Arlington, VA Job Details Full-time $200,000 - $225,000 a year 6 days ago Benefits Relocation assistance Health insurance Dental insurance 401(k) Paid time off Vision insurance 401(k) matching Life insurance Retirement plan Qualifications Hospitality Social media advertising Market research projects Strategic management WordPress Quick service & fast food restaurant Competitive analysis Content writing Product positioning Advertising sales Email marketing campaigns Digital marketing budget management Marketing strategy development E-commerce ROI Key Performance Indicators Budget planning Decision making Graphic design software Search marketing Sales strategy Facebook Marketing analytics Brand awareness campaigns Growth marketing strategy Data analytics tools Digital marketing performance monitoring Senior level Cross-functional collaboration B2B marketing Cross-functional team management Paid search marketing Restaurant experience Data-driven decision making Multichannel marketing Cross-functional communication Strategic planning Senior leadership New product launch experience Copywriting Paid search advertising campaigns Marketing campaign budget management Full Job Description Job Summary We are seeking a dynamic and visionary Vice President of Marketing for our Restaurant / Quick Service Restaurant (QSR) division. In this high-impact leadership role, you will develop and execute innovative marketing strategies to elevate brand awareness, drive customer engagement, and accelerate sales growth across multiple channels. You will lead a talented marketing team, oversee integrated campaigns, and leverage data-driven insights to optimize performance. Your expertise in digital marketing, content creation, and multichannel advertising will be essential in positioning our brand as a leader in the competitive restaurant landscape. This role offers an exciting opportunity to shape the future of our brand's presence and influence in the industry. Responsibilities Develop comprehensive marketing strategies that align with business goals, focusing on digital channels, social media marketing, SEO, and multichannel campaigns to maximize reach and engagement. Lead the creation and execution of innovative advertising campaigns across print, digital, social media platforms such as Facebook Advertising, Google AdWords, and other paid media channels. Oversee content marketing initiatives including copywriting, product management, and creative development using tools like Adobe Creative Suite and WordPress to produce compelling assets. Manage marketing automation systems and analytics platforms such as Google Analytics to track campaign performance, optimize ROI, and generate actionable insights. Drive e-commerce growth through targeted digital marketing strategies, including email marketing, performance marketing, and research-driven initiatives. Collaborate with sales teams to develop effective advertising sales strategies that support B2B marketing efforts and expand partnership opportunities. Establish budgets for all marketing activities while ensuring efficient allocation of resources to meet key performance indicators. Conduct market research to identify industry trends, customer preferences, and competitive positioning to inform strategic decisions. Lead product management efforts by coordinating cross-functional teams to ensure timely delivery of marketing initiatives that support new product launches or menu updates. Experience Proven track record in senior marketing leadership roles within the restaurant or QSR industry or related fast-paced consumer sectors. Extensive experience with digital marketing channels including SEO, social media marketing, email campaigns, Google Analytics, Google AdWords, Facebook Advertising, and performance marketing strategies. Strong background in multichannel marketing approaches integrating print advertising with digital initiatives for cohesive brand messaging. Demonstrated expertise in content creation, copywriting, product management, and advertising sales development. Experience managing large budgets while delivering measurable results through data-driven decision-making processes. Skilled in research methodologies to analyze market trends and customer insights that inform strategic planning. Ability to lead cross-functional teams effectively while fostering collaboration across departments such as sales, product development, and creative services. Join us as we revolutionize the restaurant industry with bold ideas and innovative marketing strategies! We're committed to empowering our team members with opportunities for growth while delivering exceptional experiences for our customers worldwide.

Pay:

$200,000.00 - $225,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Health insurance Life insurance Paid time off Relocation assistance Retirement plan Vision insurance

Work Location:

In person