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Public Relations Supervisor (3669)
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Scorecard
Based on Alabama data
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What they do
A Public Relations Manager plans and directs public relations programs that create a positive public image for an organization or business. Oversees press releases and communications with media including preparing media kits and organizing press conference.; works with advertising and marketing staff to target advertising campaigns. Releases information to counter negative publicity and handle crisis and emergency communications
$93,739 / year median in Alabama
+4% projected growth
Job Description
Public Relations Supervisor (3669)
Shelby County Schools (AL)
Central Office - Columbiana, Alabama This job is also posted in Shelby County Schools, (AL)
Job Details
Job ID:
5907268
Application Deadline:
Posted until filled
Posted:
Aug 28, 2026 5:00 AM (UTC)
Starting Date:
Sep 25, 2026
Job Description
JOB TITLE
PUBLIC
RELATIONS SUPERVISOR
QUALIFICATIONS:
1. Earned Bachelor's Degree in public relations, education,
communications, or a related area.
2. Demonstrated successful experience in public/community
relations for a minimum of three years.
3. Such alternatives to the above qualifications as the Board may
find appropriate and acceptable.
REPORTS TO
Assistant Superintendent of Student Services
SUPERVISES
Digital Media Specialists
JOB GOAL
Develop and implement a comprehensive communication strategy
to increase public understanding, strengthen community
partnerships, and build widespread support for the good of the
school system.
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES
1. Ability to plan, execute, and oversee all areas of public relations within the school
system.
2. Knowledge of current best practices in school public relations.
3. Ability to communicate effectively and efficiently in written and verbal forms.
4. Computer skills, including experience with modern productivity suites (word
processing, spreadsheets), digital/graphics creation tools, video production and
editing, and social media platforms.
5. Ability to prepare and maintain a departmental budget.
6. Knowledge of Board policies, procedures, and organizational goals.
7. Physical mobility and visual acuity to visit various school sites and events.
Position Type:
Full-Time
Job Requirements
Citizenship, residency or work visa required