Director of Marketing & Communications

Director of Marketing & Communications Novel Prep - 5.0 Irvine, CA Job Details Full-time $100,000 - $120,000 a year 1 day ago Benefits Health insurance Dental insurance 401(k) Paid time off Qualifications Bachelor's degree

Full Job Description Benefits:

401(k) Competitive salary Dental insurance Health insurance Paid time off Role Overview We are seeking a strategic and results-driven Director of Marketing & Communications to lead the development and execution of a fully integrated marketing strategy that drives brand awareness, student enrollment, and long-term growth . This role oversees all aspects of marketing and communications, including digital performance marketing, offline community engagement, brand strategy, and public-facing communications , with a strong focus on building a scalable enrollment engine within the Orange County market . The ideal candidate is both a strategic leader and hands-on operator , capable of translating business goals into measurable growth across multiple channels. Key Responsibilities Integrated Enrollment & Growth Strategy Own the overall enrollment growth strategy across digital, offline, and partnership channels Build and optimize the full enrollment funnel (awareness inquiry tour application enrollment) Partner closely with admissions leadership to align marketing with enrollment targets and capacity planning Digital & Performance Marketing Lead all digital marketing initiatives, including paid media, SEO, social media, and email marketing Own key performance metrics such as CAC, conversion rates, and ROI Drive continuous optimization through data analysis, experimentation, and A/B testing Offline Marketing & Community Engagement Develop and scale offline marketing initiatives, including: Open houses School fairs Parent engagement events Local sponsorships Ensure strong integration between offline touchpoints and digital conversion funnels Local Partnerships & OC Network Development Build and maintain relationships within the Orange County education and community ecosystem , including: Schools Tutoring centers Community organizations Parent networks Develop partnership-driven acquisition channels and referral pipelines Represent the organization at local events and networking opportunities Brand & Communications Strategy Own overall brand positioning, messaging, and storytelling Ensure consistency across all channels (digital, offline, PR, and internal communications) Oversee social media strategy, content direction, and external communications Data, Analytics & Marketing Operations Establish KPIs, dashboards, and reporting frameworks Analyze performance across all channels and translate insights into actionable strategies Allocate resources based on ROI and growth impact Team Leadership & Cross-functional Collaboration Build, lead, and mentor the marketing team Manage external agencies, vendors, and partners Collaborate cross-functionally with admissions, academics, and executive leadership Budget Ownership Own and manage the overall marketing budget across digital and offline channels Optimize budget allocation to maximize efficiency and enrollment outcomes Product Marketing & Program Launches Lead go-to-market strategies for new programs or initiatives Execute integrated campaigns to maximize reach and engagement Qualifications Bachelor's degree in Marketing, Business Administration, or a related field 5+ years of marketing experience, with 2+ years in a leadership role Proven track record of driving growth through integrated marketing strategies Strong expertise in: Digital performance marketing (paid media, analytics, conversion optimization) Offline / community-based marketing (events, partnerships, local outreach) Experience in education, K-12, or enrollment-driven organizations strongly preferred Strong familiarity or network within the Orange County community preferred Excellent leadership, communication, and project management skills Highly analytical, data-driven, and results-oriented mindset Ability to thrive in a fast-paced, growth-oriented environment