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Robert Half

PPC Strategist (Paid Media)

Career Insights for Communications Campaign Manager

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Based on California data

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What they do

A Communications Campaign Manager plans, develops and delivers audience-targeted communication campaigns for a company or organization. Establish their customer demographics and target audience, create targeted campaign that will deliver the company's message in the most effective, efficient way possible.

$120,937 / year median in California

-2% projected decline

Explore Career

Job Description

We are looking for a PPC- Paid Media Digital Strategist to lead paid media planning and performance management for a portfolio of high-impact accounts in Irvine, California. This role is ideal for a data-driven marketer who can translate campaign insights into clear strategic recommendations while working independently in a fast-moving environment. The successful candidate will bring deep platform expertise across major advertising channels and a strong command of budget management, optimization, and performance analysis.
Responsibilities:
  • Lead paid media strategy across multiple accounts, shaping channel plans that align with business goals and performance targets.
  • Manage day-to-day campaign execution, adjusting bids, budgets, and targeting to improve efficiency and maintain pacing across large advertising programs.
  • Evaluate performance throughout the funnel, using detailed keyword- and audience-level analysis to uncover opportunities for growth.
  • Build and refine campaigns across Google Ads, Microsoft Ads, and Meta Ads to maximize reach, conversion quality, and return on spend.
  • Prepare clear performance updates and strategic recommendations for senior stakeholders and executive leadership.
  • Monitor campaign trends, identify risks early, and implement optimizations that strengthen overall account results.
  • Partner with internal teams to ensure messaging, creative direction, and digital strategy are aligned across paid initiatives.
  • Maintain a high standard of execution while operating with minimal oversight in a fast-paced, results-oriented setting.