you're building a life.

We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.\n

WORK MODEL

\n#LI-OnSite

WHAT YOU WILL DO

Responsible for overall Customer Relationship Management communication activities, CRM Data Analytics and Demand Generation initiatives. Responsible for overseeing the performance and effectiveness of Lead Management programs, driving process improvements to enhance operational efficiency and business outcomes. Manage strategic development and execution in these areas, as well as budget planning.

HOW YOU WILL MAKE AN IMPACT

Lead the transformation of Hyundai Motor America's CRM strategy by developing a hyper-personalized customer experience program focused on increasing owner retention, engagement, and loyalty.\nDesign and implement targeted customer journeys using personalized offers, trade-in opportunities, payoff information, and individualized messaging based on unique customer needs and behaviors.\nLeverage first-party enterprise data, including purchase history, finance and lease records, service interactions, and Customer Care insights, while incorporating second

and third-party audience data to enhance customer intelligence.

\nUtilize AI-driven solutions to synthesize customer data, improve audience segmentation, optimize targeting, and deliver highly relevant one-to-one communications across multiple channels, including social media.\nLead the development of a marketing-focused data lake that creates a unified, cleansed, and de-duplicated customer database for CRM and broader marketing initiatives.\nOversee strategic initiatives that modernize Hyundai's Lead Management program through AI-powered personalization and enhanced dealer-customer communication experiences.\nPartner with executive leadership, cross-functional teams, agencies, and external vendors to align CRM programs with business objectives and customer expectations.\nEstablish data-driven measurement frameworks to evaluate CRM performance, optimize campaign effectiveness, and improve customer analytics capabilities.\nServe as the business owner and subject matter expert for customer database management, VIN analytics, privacy compliance, and opt-in/opt-out strategies.\nProvide leadership, mentorship, and strategic direction to internal teams and agency partners while driving continuous process improvements, innovation, operational excellence, and achievement of key marketing performance goals.

WHAT YOU WILL BRING TO THE ROLE

Must have a high school diploma.\nBachelor's degree preferred.\nMaster's degree a plus.\nFifteen or more years of which at least five years of directly related experience in CRM in automotive OEM or other consumer facing industry with a detailed understanding of the overall marketing function.\nThree or more years of supervisory experience desired.\nAbility to manage high-paced environment with multiple projects and agency personnel.\nAbility to develop strong interpersonal relationships at a variety of levels; Executive, managerial, subordinate and agency hierarchy of personnel.\nAbility to lead the creative development of a campaign and maintain a macro strategy.\nEffective project, personnel and budget management skills.\nUnderstanding of the overall customer relationship building and management.\nAbility to identify/quantify business opportunity as it applies to CRM technology, programs, and data.\nAbility to assess operational and strategic strengths and make recommendations to leverage or augment strengths and weaknesses.\nAbility to create and present executive facing presentations and other materials.\nAbility to work on multiple projects and set priorities. Salesforce experience is a must have.

WHAT HYUNDAI CAN OFFER YOU

Compensation Range:

$149,800

$214,000 annual base salary\nMonthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)\nHoliday Pay
the company shuts down with pay between Christmas and New Years.\nVacation and sick time off\nHealthcare insurance (medical, dental, and vision)\n401(K) company match\nAdditional 401(K) Employer Enhanced Contribution program
eligible after 1 year of employment, in addition to the regular employer matching contribution\nBasic life insurance, short
and long-term disability\nMental health, wellbeing, and employee assistance program\nHealth advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)\n

WHAT HAPPENS NEXT

\nExpress your interest by submitting an application. Once your application is received, our recruiting team will review your application to see if you meet the basic and preferred qualifications listed on the job description. For more information on our hiring process please visit our How We Hire page.

OTHER DETAILS

Physical requirements: Normal office duties. Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws. 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