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RH
Robert Half
Paid Media Manager
Career Insights for Communications Campaign Manager
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Scorecard
Based on Colorado data
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What they do
A Communications Campaign Manager plans, develops and delivers audience-targeted communication campaigns for a company or organization. Establish their customer demographics and target audience, create targeted campaign that will deliver the company's message in the most effective, efficient way possible.
$123,799 / year median in Colorado
+1% projected growth
Job Description
Description Robert Half Marketing and Createive is looking for a Paid Media Manager to join a detail-oriented services team in Colorado on a long-term contract basis. This position is ideal for a hands-on digital advertising specialist who can independently manage campaign execution while also shaping media strategy across key social and digital channels. The role blends day-to-day platform ownership with client-facing communication, making it a strong fit for someone who is both analytically driven and confident presenting recommendations.
Responsibilities:
- Lead the setup, launch, optimization, and ongoing management of paid media campaigns across primary platforms with minimal oversight.
- Develop cross-channel media strategies and translate business goals into clear campaign plans, audience approaches, and budget allocations.
- Oversee campaign activity within Meta and Google, while also supporting initiatives across platforms such as Pinterest, LinkedIn, TikTok, and Reddit when needed.
- Monitor performance trends, identify opportunities for improvement, and implement adjustments to strengthen reach, engagement, and conversion outcomes.
- Prepare client-ready updates, performance summaries, and strategic recommendations for recurring meetings and stakeholder discussions.
- Partner closely with internal team members and client contacts to ensure campaigns remain aligned with objectives, timelines, and performance expectations.
- Provide informed guidance on paid social direction for brands in travel, hospitality, or related sectors when applicable.
- Demonstrate platform expertise through hands-on campaign management, troubleshooting, and practical execution across multiple paid media environments. Requirements
- Advanced experience managing paid media campaigns, with strong day-to-day execution skills across major advertising platforms.
- Deep knowledge of Meta advertising and Google media activation, including campaign setup, optimization, and reporting.
- Working familiarity with additional channels such as Pinterest, LinkedIn, TikTok, and Reddit.
- Proven ability to build media strategies and manage campaign plans in addition to platform execution.
- Strong communication skills with experience presenting insights and recommendations to clients or stakeholders.
- Background in paid social, paid media, and social media strategy within a services or agency-style environment.
- Experience supporting travel, hospitality, booking, or related digital advertising campaigns is an advantage.
- Ability to work independently in a fast-paced setting while balancing executional detail with broader strategic priorities.