A Public Relations Manager plans and directs public relations programs that create a positive public image for an organization or business. Oversees press releases and communications with media including preparing media kits and organizing press conference.; works with advertising and marketing staff to target advertising campaigns. Releases information to counter negative publicity and handle crisis and emergency communications
Foolproof Brewing Company Foolproof Brewing Company is looking for a creative, organized, and self-motivated Social Media Manager to grow our online presence and showcase everything happening at the brewery. This role is responsible for creating engaging content, promoting events, highlighting our food and beer, and helping bring new and returning guests through our doors. We're looking for someone who understands current social media trends, enjoys storytelling through photo and video content, and can capture the energy of a busy brewery. Responsibilities Develop and execute a social media content calendar across Facebook, Instagram, TikTok, and other relevant platforms. Create high-quality photo and video content featuring our beer, cocktails, food, events, staff, and guests. Film and edit engaging short-form videos and reels. Write creative captions and promotional posts that reflect the brewery's brand and voice. Promote live music, special events, seasonal releases, and weekly specials. Engage with followers by responding to comments and messages in a timely and professional manner. Collaborate with management to develop marketing campaigns and promotional ideas. Monitor social media performance and recommend strategies to increase engagement and reach. Stay current on social media trends and identify opportunities to keep our content fresh and relevant. Attend brewery events to capture real-time content. Qualifications Experience managing business social media accounts. Strong photography and videography skills. Experience editing short-form videos using apps such as CapCut, Adobe Premiere Rush, Canva, or similar. Excellent written communication skills. Creative eye for branding, design, and storytelling. Comfortable working independently while meeting deadlines. Flexible schedule, including evenings and weekends as needed for events. Knowledge of craft beer is a plus, but not required. Preferred Skills Graphic design experience. Experience with paid social media advertising. Basic knowledge of analytics and performance tracking. Experience promoting restaurants, breweries, hospitality, or entertainment venues. What We're Looking For We want someone who is energetic, creative, and passionate about creating content that gets people excited to visit the brewery. The ideal candidate enjoys being around people, can capture authentic moments, and has a strong understanding of what performs well on today's social media platforms. If you're passionate about content creation and want to help grow one of Connecticut's craft breweries, we'd love to hear from you. Please include your resume, portfolio, and links to any social media accounts or content you've managed!
