A Public Relations Manager plans and directs public relations programs that create a positive public image for an organization or business. Oversees press releases and communications with media including preparing media kits and organizing press conference.; works with advertising and marketing staff to target advertising campaigns. Releases information to counter negative publicity and handle crisis and emergency communications
About Us Haworth's Flowers is the Farmington Valley's premier full-service florist. We are seeking an energic self-starter that is excited to lead our social media and web marketing initiatives. The ideal candidate will have a passion for digital design as well as prior experience managing social media accounts and company websites. The position is onsite in Farmington, CT. Job Summary The Social Media & Website Manager will oversee our social media channels, update website content, assist with digital marketing initiatives, and help ensure our online presence reflects our brand. This position offers meaningful responsibility, flexibility, and the opportunity to build an impressive portfolio. Responsibilities Create and schedule engaging social media content across platforms including Instagram, Facebook, Google, and Pinterest Develop monthly content calendars and campaign ideas Write social media captions and website copy Capture and edit photos and short videos for social media Monitor comments, messages, and online engagement Track analytics and prepare simple monthly performance reports Update website content, blogs, images, and landing pages Coordinate with management on announcements, events, and promotions Assist with email marketing campaigns and newsletters Research competitors and emerging social media trends Help maintain a consistent brand voice across all digital channels Qualifications Current enrollment in or recent graduation from a bachelor's program in Marketing, Communications, Graphic Design, Digital Media, or a related field Strong written communication skills Experience with Canva or Adobe Creative Suite Comfortable learning new software and digital tools Organized, dependable, and able to manage multiple projects Self-motivated with attention to detail Digital photography or videography experience, including photo and short-form video editing (Reels, TikTok, YouTube Shorts) Basic SEO knowledge Google Analytics experience Email marketing platforms such as Mailchimp or Constant Contact Ideal Candidate•We're looking for someone who is: Creative and eager to learn Comfortable taking initiative Passionate about social media and digital marketing Curious about emerging technologies and trends Reliable, organized, and professional Excited to make a meaningful contribution while gaining valuable career experience How to Apply•Please include a resume with links to any social media accounts, portfolios, websites, or creative work you'd like to share
